Go inside Sam’s Revenue Brew keynote for a fast hit of what works. Intentional LinkedIn activity, specific buyer focus, and AI used to scale research without losing the human touch.
73% of executives say thought leadership drives them to explore a product they weren’t considering.
Are your LinkedIn ads doing that? Our LinkedIn Branding Ads Guide shows you how to capture attention – and convert it.
In our LinkedIn trainings, we share some of the algorithm points that kill the exposure your posts get, and the reaction is always the same: frustration that they didn’t know sooner. Here are ten of our best strategies + the most common LinkedIn algorithm rules you may be breaking.
Rethink your marketing spend. Discover how LinkedIn Executive Branding can keep you visible, trusted, and top-of-mind—365 days a year.
Why LinkedIn Executive Branding Matters for VCs
In venture capital, reputation drives results. Discover how a strong LinkedIn presence helps VCs attract LPs, champion portfolio companies, build global influence, and open key doors—all while standing out in a crowded field.
Sam shares tips on social selling, prospecting, and sales emails in this podcast episode from The Transaction!
Nail your discovery calls with these top tips to make a strong first impression and win over buyers.
Learn how to update every section of your LinkedIn profile with our expert-backed playbook. Build credibility, increase visibility, and make your profile work for you.
In this article, Ryan Reynolds is quoted on how his view of marketing has evolved, with LinkedIn being one of the ways he’s thinking differently about his ventures.
Sam McKenna was named one of the 100 Most Powerful Women In Sales by Demandbase and Women In Sales.
We’re ushering in a new frontier of brand expansion!
Listen to Sam’s advice for founders in this episode of the Startup Field Guide podcast!
15,367% YoY increase in content impressions? Yes, please! Find out why this client is both renewing and expanding with our LinkedIn Executive Branding service!
Want our step-by-step guide on integrating SMYKM into your emails, discovery calls, LinkedIn messages, and more? There’s 100+ pages of gold in our latest playbook!
With all of the on-demand content we have available, we know it can be overwhelming to decide what’s right for you! Take our quiz to find out.
Sam spoke to GTMfund portfolio companies and their executive teams during a recent private session – the LinkedIn tips she shared will surprise you!
Kimberly Collins chats with Ian Selbie, former top salesperson at Apple, about how simply understanding your buyer can help you stand out amongst a sea of the same types of sellers. Listen to this episode of the Confessions Of A Sales Pro podcast!
How can all of us make work a more human-centric place? Listen to Sam McKenna on the Wednesday Women Podcast, The Ripple!
We’re sharing five myths around LinkedIn and why the truths should light a fire for you to get on the platform.
Sam McKenna joins as an expert guest for the How To Sell To Anyone podcast.
How should sellers be future-proofing themselves in the age of AI? Sam chats with Copy.ai CMO, Kyle Coleman.
Think AI is coming for our jobs? Not quite. How can you stand out in a sea of sameness?
The LinkedIn Revolution: How Executives and Hollywood Celebrities Alike Are Turning to LinkedIn for Brand Building
They say one LinkedIn post can’t change the world, but…
Sam was featured in the publication Benzinga as a LinkedIn and brand-building expert. What’s her advice for busy execs?
When it comes to your GTM strategy, modernizing and testing plays for today’s market is a critical part of your continued success. Read on to see how we turned a small spend into big results by pulling on a few modern levers.
Tired of your LinkedIn posts failing? You’re in luck! We know the top algorithm secrets to fuel your post’s visibility and we’re sharing them here!
Hot take – cold calling is dead. Don’t @ us – listen to the full podcast episode with Insightly!
Talking about your buyer’s objection before they even state it 😳 – isn’t that taboo? Check out our VP of Strategy and Enablement, Kim Collins, on the Closing Time podcast with Insightly to learn how to write emails that your buyers actually want to respond to!
Watch on demand now! Our VP of Strategy and Enablement, Kim Collins, joined Modern Sales Pros and SalesIntel as an expert on this topic! The panel shared actionable insights into how data can empower and align teams to prioritize leads and drive revenue growth. Whether you’re leading marketing, sales, or both, this session will provide valuable guidance on using intent data to shape a cohesive GTM strategy that delivers results.
“In a landscape teeming with competition and market saturation, McKenna’s approach stands as a paragon of distinction.”
We’re thrilled to see Sam featured in CEO Weekly!
“I’ve closed well into six figures of revenue based on my LinkedIn posts alone. These are individuals reaching out to me saying, “You seem to really know the industry. Can we talk about working together?”
How do you respond when you get a “no, thanks” response? If your answer is, “I don’t”….😬
On demand now! Watch our Kim Collins on The Daily Sales Show!
“In five months we’ve been inbounded by much more deal flow, thousands of potential partners, and even investors!”
Prospects are burned out by the bombardment of spam and clickbait they see everywhere. In this episode Kim Collins joins James Buckley and Lindsey Boggs to share effective prospecting strategies for building the kind of trust that makes prospects want to talk to you.
If you’re ready to toss generic “quick questions” to the side, boost your reply rate, and become a Gandalf of email wizardry, this course titled, “How to Write Cold Emails Anyone Will Respond To”, is definitely for you!
Sam McKenna recently shared her 7 Elements Of A Perfect Cold Email with Apollo Magazine. Check them out here!
So someone wants to pilot your product…before you say yes, be sure to ask these two critical questions!
Why should you build your brand on LinkedIn, and what’s the tangible ROI? Check out the data + tips on how to execute in this article.
Our Sam McKenna and Kim Collins were featured as Top Revenue Voices on LinkedIn! What’s their advice for 2024? Check it out!
The Magical Power of Personalization, Hospitality, and Being Customer-centered in Sales
How would Sam land a meeting with the CEO of LinkedIn? EASY. Learn this strategy and more in this episode of Gong’s Reveal podcast!
Global Sales Leader and LinkedIn Executive Branding Powerhouse Samantha McKenna of #samsales Consulting Earns Coveted Spot on 2023 GSL100 List.
Talk SaaSy to me! Sam joins Ricky and Sean of VentureOn Partners in this episode of the SaaSy Talk podcast.
Looking to dip your toe into the #samsales prospecting pond? Check out our Prospecting Hacks workshop on demand! And THEN, check out our brand new Prospecting Playbook – The #samsales Way!
Enjoy 4.5 hours (the time it takes to roast most turkeys) of great podcasts featuring our very own Sam McKenna!
Breaking The Mold: Unconventional Insights With Sam McKenna
Take a deep dive with Sam as she joins Mile 40 host, Bishoy Tadros, to talk about her background, how she got into sales, how her life experience has guided her path, what drives her, why #samsales is committed to our #givefirst mantra, and the number one most important thing in sales.
AI is great for many things, but when it comes to trying to make authentic connections, there’s only one tool that can do that effectively – your brain!
How the Tough Get Going: Women Sales Leaders on Reaching Your Goals, Even in Challenging Times
Sam joins a group of talented sales women to share her view. Download the eBook here!
Sam joined Ashley Coghill and Katrine Reddin on the Infinite Revenue Playlist and shared how to surprise and delight your buyers with fresh messaging that challenges the inbox status quo and gets the responses you need! If you’re tired of the same ol’, same ol’ outreach, this podcast is for you!!
Our own Kim Collins joined Ollie Whitfield to dive into the art and science of creating the most unique and effective email subject lines that will grab your prospects’ attention, get your emails opened, and leave them wanting more.
Don’t let objections ruin your cold calls. Learn how to keep the deal moving with Sam, Armand Farrokh and Josh Braun!
Buyers are 261% more likely to trust a company when their founders are posting on LinkedIn. Listen in to learn Sam’s take on why that’s true!
Our own cold email outreach expert, Kim Collins joined Ollie Whitfield of Autoklose to share her best tips on how you can coach your reps to improve their cold email techniques and ultimately book more meetings. Watch it on demand now!
Want to effectively engage with modern buyers? This podcast is for you!!
Finding herself in a new leadership role, Sam created her team’s first Social Selling Executive Power Hour. Why did she need it and how did she do it? Read here to learn!
LinkedIn Sales Navigator allows attorneys to capitalize on AI and big data as a means of selling more efficiently, thus allowing them to spend more time practicing law.
Throwback to 2019: It is with tremendous excitement that I announce the formal launch of #samsales Consulting! I am proud to be starting my own company and even more proud of the work we’ve already accomplished. It is endlessly motivating and inspiring to be a part of so many initiatives and to be able to make such a positive impact on companies and the sales profession.
Paige Tills recently joined Growth Marketing Camp with host Jass Binning, Director of Marketing at Opensense, for a great conversation about all things LinkedIn, newsletters, and marketing! Check it out here!
One of the most consistent questions we get is, “Should we have recommendations on LinkedIn? Does this really matter?”
Short answer, yes. Long answer, here’s a write up on why they matter, how to methodically ask for them and what yours should say.
How to win a second date by being a great conversationalist…wait, wait, there IS a sales lesson in here!
Join Sam as she shares her insight into nurturing relationships and building strong bonds in business and community.
Part of Sam’s success in sales stems from her powerful negotiating skills. How did she build this skillset and what can you learn?
Using LinkedIn (the right way) is one of the best branding and conversion strategies available to today’s executives.
Learn how to best harness its power to get those MQL’s pouring in!
Our Kim Collins was featured in The Connection sharing about the benefits of remote work and how she found her way back to a successful career.
The dopamine hit of going viral on LinkedIn might feel great, but it’s the enhanced networking that matters most.
In this Inc. article, Sam McKenna shares her expertise and explains why our clients’ are seeing astonishing success!
If you ask for favors often, you might be a taker/taker. Read up on our take on the basics in manners, relationship-building and favor-asking.
Want to be a seller that buyers actually want to speak to? Listen in to Sam McKenna on this podcast by Seismic!
We’ve all experienced it (and maybe you’re guilty of it), but here’s why you shouldn’t be a pitch slapper and if you are, how to change your ways!
Sam details four core principles to focus on as you look to achieve your career goals.
Three LinkedIn Sales [In]siders share their frameworks for overcoming a prospect’s objection in this article!
Sam’s built her reputation on being a positive person…and Chet rips that bandaid off in the first few seconds of this podcast.
If sales cycles seem long and/or are not-happening at the moment, it may be the times, or…it may be you (or the lack of you, that is, on social).
Have you embraced the art of social selling yet? It’s time to get on that. Sam McKenna shares how in this article.
Listen in as Eli Rubel and Sam McKenna chat about the future of SaaS buying and the different data points that help predict future demand.
We get asked this question a lot! Read here to learn Sam’s recommended cadence for the optimum time to connect with prospects on LinkedIn.
Listen in to learn how to shorten your sales cycle + Sam’s first claim to fame on a Nickelodeon game show.
In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time!
See first-hand how #samsales’ training helped team Intapp gain the in-depth business acumen, foundational skillset, and confidence they needed to achieve their goals! What can we help you achieve?
In this Winning The Challenger Sales podcast, Sam chats about about social selling in an authentic way + how to engage with your buyers BEFORE they engage with sales.
We are so honored to be included in this article from the Wall Street Journal. Sam McKenna knew a secret that very few did – read how she built her team using this knowledge and how her beliefs have shaped #samsales over the past 3.5 years in business.
Are you using Slack to its full potential? Check out how two sales leaders, Sam McKenna and Morgan J. Ingram use it to stay connected to their teams and on top of their game.
It’s basic modern sales + marketing (and your competition isn’t doing it…yet).
Sam McKenna chats with Christina Brady on the Taking the Lead podcast. Sales, prejudice, and branding – plus a lot of laughs between these friends along the way!
We hope you’re not making these mistakes! Checkout the article from the LinkedIn Sales Blog where Sam and the [In]siders share the five biggest mistakes they see in sales relationships and how you can fix them!
We celebrated International Women’s Day with Markaaz! Read the article about how Sam and the #samsales team support women this month and all year long.
Get our tips for using LinkedIn Sales Navigator to find referrals (hellooooo, sales gold)!
Red flag alert!!
“Everyone has budget once you’ve proven the value.” << Want to hear Sam’s play for proving value + a slew of other expert tips and tricks from #samsales and Salesloft? Look no further!
What is Show Me You Know Me (#SMYKM) and how can it shake up your sales game? Sam McKenna breaks it all down in this episode of Shake Sales with Maggie Blume.
See a sneak peek and listen to the full episode here!
Ever wonder why your Enterprise deal won’t close? Do you sit idly by waiting for someone else to take action? Well, stop that! Here’s why and HOW!
Want a little sneak peek of what you’ll learn from our LinkedIn Influencer Playbook? Look no further!
Ghostwriters have long been known for being the secret wordsmiths behind juicy celebrity memoirs (helloooo, Spare!), but the skill of writing on behalf of someone else is expanding out of traditional formats. LinkedIn, Twitter, breakup texts, oh my!
We’d say that our LinkedIn Executive Branding service speaks for itself. ☺️ Check out Sam McKenna’s take, and what other experts are saying as well, in this article by Courier!
In a noisy world, reputation and perception have never been more important for salespeople. Buyers only have time for those who clearly and consistently articulate value and expertise. So how do sellers create a mindset and approach that helps them build their brand on social platforms and create connections that will lead to more sales?
In this episode, Sam McKenna, CEO of #samsales Consulting, shares how salespeople can leverage LinkedIn to bolster their sales outreach and strategy.
Digital selling is no longer unique – if you want to win, you must be a MODERN seller, and using all of the available tools at your fingertips is part of that.
We are ecstatic to share that Sam was featured in FORTUNE (!!) in partnership with Slack, to discuss how she uses her tech stack to not only increase the speed to lead, but the speed to trust with her clients.
Watch the full video here!
Introducing our new LinkedIn Influencer Playbook!
If you’re serious about building a brand on LinkedIn, or simply learning a few key expert perspectives on what makes an outstanding, engaging, and professional presence, this playbook is for you.
Cheers to Sam McKenna for being named one of the 100 Best LinkedIn Influencers by Taplio (#13 actually :))! Check out the list to see other influencers you should be following and how they contribute to the platform on the topics of sales, marketing, entrepreneurship, and much more!
It’s time to think about outreach differently. So, what is social selling, and what does it involve for you as a business owner? Sam answers your questions about all things social selling in this recent Markaaz article!
Listen as Sam shares tips for active listening to loosen up your discovery calls and first dates! (Sales is a whole lot like dating, you know!)
Enjoy the 2022 Year in Review episode featuring a highlight of Sam!
If you’ve followed Sam or #samsales for any amount of time, you know we are BIG fans of LinkedIn Sales Navigator. Here, we’re sharing one of Sam’s favorite tips for leveraging this awesome platform – The Job Hopper! Check it out!
We’re taking you through the *Perfect* Email framework here!
Connecting with your potential customers via email can be hard. In this article, sales expert Samantha McKenna gives you her top tips to increase your open rate.
We’re in the midst of a double whammy – Q4 + an economic downturn! What do we do?! Tune in as Sam McKenna joins the Limitless podcast to share exactly how one can work through this challenging time.
If you want to know the key to selling through a bad economy, the answer is simple. (Ok, not that simple!) But! Sam joins fellow LinkedIn Sales [In]siders to share her best practices when selling in a tough economy. Check it out here!
#samsales Consulting founder Sam McKenna was happy to join Brian Lawrence on the first episode of the Selling Bliss podcast! Tune in to hear about Sam’s sales journey and how you, too, can use #samsales’ proven tactics to improve your sales game!
Being in sales is easy. Succeeding in sales is tough. If you’re not constantly learning and growing, you’ll quickly fall behind. Fortunately, there are a ton of brilliant sales influencers out there who can help you level up your game, and Sam McKenna is one of them!
Read here to see why Get Accept chose Sam as one of their “11 Brilliant Sales Influencers You Must Follow In 2023”.
Ahhhh, Q4. Time is ticking on hitting your annual quota, and you’re still chasing signatures while leadership peers over your shoulder. You can do this, people!!
We’ve teamed up with Owler to give you our “Top 7 Ways To Get Your Prospect’s Attention Before The End Of The Year”. Check out the full list here!
In this episode, Sam chats with Andy Paul about the foundations of selling that most sales teams are missing. They also dive into learning how to be a good communicator – across ALL generations!
Listen in as Sam chats with Pouyan & Corporate Bro about her experience in sales and why simply being a human can get you to the top of leaderboard! This podcast is a lot of fun! Listen now!
Thanks for including us in the Top 50 Women In Sales, Demandbase! Click here to learn from all of the impactful women chosen for this honor and learn from them, too!
The competition for a prospect’s attention is fierce – but not if you know how to build credible relationships the right way. Register now for this event to hear how Sam builds relationships the #samsales way!
“Josh Braun & Sam McKenna Chat About Sales.” Really! That’s the title, so you know you’re getting solid selling advice! Tune in here to learn more!
Listen in as Sam joins Matt Cotton on the Pleasantly Persistent – Rooted Food Sales podcast! They call her great, powerful, and insightful so you know this MUST be good!
Watch this fun and entertaining Walnut podcast to learn more about Sam’s best strategies for sales success and maybe a few things not to do!
A reflection after three years of #samales: What started as a passion project has grown into so much more – grateful for all the interactions I’ve had with so many of you over these three years!
Sam had the opportunity to contribute to an article for Yahoo!Life. Read more here, because we’re certain they interviewed the right source!
If you missed our Ask Sam Anything – Stump Sam Edition Workshop, don’t fret! You can now watch it on demand!
Listen in as Sam joins The Enablers Podcast. Morgan and Caroline have a lot of great questions for Sam and these three will entertain you as you learn all about Sam’s strategies for sales success!
If you’ve ever had a deal take longer than expected to close, it can be frustrating. But we’ve got you! Check out this free #samshorts tutorial to learn what you can do about it!
Join Sam as she talks with Charlotte and Rob at Simply Sales & Marketing about a lot of really great topics! Kindness, being memorable, ‘Show Me You Know Me’, owning your mistakes, and how you can stand out to your prospects – to name just a few!
In our digital-first world, there’s simply no going back to the old way of selling. To sell successfully, you’ll need to work harder and be more creative than your competition. In this guide, you’ll learn how to do that from tops sales leaders including our very own, Sam McKenna!
“I hired a sales trainer, but my team isn’t using any of the new tactics. How can I get them on board?”
Find out Sam’s answer here! She might surprise you!
On this episode, Sam chats with Ravi Rajani about the connection between storytelling and social selling, how to tactically marry the two when showing up online, and how to generate inbound leads on LinkedIn.
Sam is honored to be included in this list of 100 Powerful Women in Sales from Demandbase and the Women In Sales Club. Read the full list here!
Sales influencer Samantha McKenna discusses why handwritten sales outreach brings in the deals, why ‘Show Me You Know Me’ is important, and much more!
In this episode, Sam joins Jason Bay to share her strategies for booking meetings without cold calling (YES, YOU CAN!!). Plus! Much more!!
Listen in as Sam joins Reveal for The Revenue Intelligence Podcast to share her playbook for being a sales leader worth following.
It’s been a tough couple of years, and it might get tougher. In this article, Sales Hacker asked 10 successful sales leaders – including our own Sam McKenna – about the current economy. We think you’ll find her insight as well as the thoughts of her peers very helpful!
Sam knows a thing or two about creating sales plays that convert, and she’s happy to share them with you! Join this exclusive Fast Forward session to learn prescriptive sales plays from the #samsales team that are proven to convert!
Sam joined Tom Alaimo and Anthony Natoli for one of the very first episodes of The Up & Up podcast! You’ll love their vision!
There are so many things to consider when looking for help with your sales team. This is where #samsales comes in. Watch as Sam joins the team at The Rise Podcast to explain how we train and why we’re different.
If you missed Sam’s ‘All Things LinkedIn’ Workshop, we’ve got good news for you! You can now watch the recording! Click here for the link!
In this Sales Transformation podcast, Sam shares how great sales are rooted in exceptional manners. We promise. They matter!
The Quota tends to make fun of sales trainers, but not our Sam McKenna! Check out this insightful interview where they challenged Sam with the skepticism many feel about sales trainers. Read here to see how she did!
Want to avoid common email pitfalls? Listen to this new episode of Winning the Challenger Sale as Sam joins hosts Jen and Mike to discuss differentiation strategies for sales emails and how to make your emails stand out!
#samsales was recently featured in this Business Insider article.
What skills make a great BDR manager? Why is a BDR Playbook important? How can you motive your BDR teams in today’s ever-changing work environment? Sam’s got all these answers and more in this new podcast!
It’s a fact: Sam can build a relationship like no one else. The best part? She does it with sincerity and genuineness. Listen as she joins Brian Burkart and shares how she developed this trait and why building relationships is so important in life and in sales.
Listen in as Sam joins Tom Alaimo of Millennial Sales to discuss Sam’s sales journey as well as why “Show Me You Know Me” is so important!
How can women in sales build their personal brand + increase sales? Listen as Sam discusses this and other topics with a great group of dynamic women in sales. This is a good one!
Watch as Sam joins 13 other sales leaders to share her view on a hot topic! Who’s right?
Sam McKenna joins the team at Full Funnel to discuss building trust & transparency in sales. Psst…this is educational + entertaining!
Sam chats with Jordan Benjamin about her goal of elevating other women in sales, her philosophy of putting the buyer first, and her belief that posting on LinkedIn can be a source of inspiration for younger generations.
Sam joins Wesleyne Greer on The Science of Selling Stem to share what successful sales leadership really looks like, how you should go about advancing your sales career, and so much more!
Here’s the short answer: #samsales Consulting 🙂
Really though, listen to this informative event and hear some great perspective on who should be writing your outreach to get the most impact.
In this Sales Feed podcast, eight sales leaders give their best cold call openers. But…Spoiler alert! Sam thinks cold calling is dead. Find out why here!
In celebration of International Women’s Day, we want to share thoughts from our Founder and CEO, Sam McKenna.
You’ve just met some great contacts. Whether you met them in person or virtually, Sam has great tips for following up after business networking. She shares them here in Selling Signals’ new article.
Remember how many companies “didn’t have budget” for Zoom in January of 2020? And remember, how suddenly, everyone had budget for Zoom in March of 2020?
Watch this FREE #short to learn how to take your next budget conversation from a conversation-ender to a conversation-starter.
Don’t let your pipeline freeze this early in the game. It’s time to light a fire and get inspired by social selling tactics to exceed quota. Watch as Sam McKenna joins other sales leaders on this fantastic Sales Hacker webinar.
Listen in as Sam McKenna and Chaz Van de Motter discuss social selling and how the #samsales team trains their clients to master it!
Sales Navigator is an incredible tool for building your pipeline and finding leads, but even the best tool is useless if you don’t know how to use it.
Social selling is the new modern selling. In this #short, Sam shows you how LinkedIn can help you master it.
We’ve all been there, someone says they want to meet with you but then disappears. In this #short, Sam shows you how to avoid this common sales pitfall.
In this article from Crunchbase about decoding your buyer’s verbal and non-verbal clues, Sam shares her advice on what to do when things don’t go your way. Be a gracious loser, of course!
In this free #samshorts, learn how Sam uses LinkedIn Navigator to welcome new executive hires in your company and to capitalize on their networks.
Ever wondered why you should pay attention to your recommended leads the next time you’re looking at a prospect in Sales Navigator? Check out this free #samshorts clip and hear the metrics behind the feature and Sam’s advice on how to use it to score more deals!
Job changes are one of THE best lead sources for sales reps and one of the most underutilized tactics! Use this#samshorts session to ensure you never miss a job change AND you capitalize on job changes of individuals you don’t even know exist!
A KICK-A$$ playlist to get you motivated for that sales hustle, courtesy of the #samsales team!
Ever since we heard the words “LinkedIn,” we’ve paid attention to the platform with varying degrees of enthusiasm. In the early 2000’s, many of us rushed to the dot com, created a profile, and listed all of our schools, positions, and accolades with pride. Some of us finally came around years later, with a sigh and a, “Okay, okay, what am I supposed to do?” And then there are the rest who feign a little ignorance and say, “LinkedIn? Never heard of him.”
LinkedIn profiles for attorneys average a view rate of 2.8x that of a law firm’s website bio. Your prospective customers want to see information about their potential counsel in a format that is familiar to them. If your profile lacks the information they’re looking for, they likely won’t take the time to find your firm bio, but rather move on to another lawyer, particularly if they found you via search results.
Take a look at Sam’s video on LinkedIn where she takes a dive into the results of a LI poll: “What is the Right Way to Schedule the FIRST Meeting with Your Buyer?” Learn the answer and the wisdom behind the question: “..to Calendly or to not Calendly?!”
I’m asked for sales advice dozens of times a day. Questions come from clients, friends running their businesses and/or sales teams and, often, from complete strangers who have become aware of me on LinkedIn. This particular question comes up a lot lately, and in a sales context means: How do we even sell in this current market?
In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time.
I presented at Susan Freeman, M.A. Communication [she/her]‘s fantastic women’s conference last week, which had so much wonderful content. In response to questions received post-conference, I put together the four core points I made, detailed below!
I get this question at least daily – my prospecting emails are terrible, what can I do to make them better?
I threw together my top ten tips for great emails; this will give you the structure you need to change up your existing campaigns and start to see positive results.
I recently consulted with an AmLaw50 firm, focusing my time with two prominent partners boasting large books of business. They were each part of the firm’s Navigator pilot group, yet had differing goals: Partner A was the head of the APAC region offices within the firm, looking to solidify new relationships with major clients to both drive revenues and raise the profile of the firm’s portfolio. Partner B ran the startup and venture capital practice domestically, and she was seeking opportunities to position her clients for major mergers and acquisitions within their respective industries.
These quick sales and BD pointers have become such a part of my online brand that an old team of mine had a leather laptop case made for me with the hashtag printed on it, which led to my first (only?) 15 minutes of fame when someone at the airport recognized it and inquired as to whether or not I was the author!
Recently, an attorney I work with told me a great story about using a simple but effective search on Navigator that helped him to reconnect with an old friend and generate new work for his firm.
Want to see more content all about Lawyers, LinkedIn and Business Development?
It was one of the most engaging and useful training sessions my team has attended in years.Sam is a sales pro who brings amazing energy, enthusiasm and experience to training and development. We utilized her consulting service for a one hour session where 70+ sellers and sales managers attended her training on the “Top Ten Ways to Win in Sales.” Not only was the session on point, it was one of the most engaging and useful training sessions my team has attended in years, the feedback was exceptionally positive. Oftentimes, training and/or consultants miss the mark but Sam truly gets it, she is relatable, speaks from experience and applies her proven techniques in an easy to digest format. If we had the budget, we would hire Sam to lead all our sales training.
Jonathan Fuller SVP, Head of SMB Sales Intersection, a Google company
Someone Who’s Done It, Gets It, and Knows How To Do It“Sam is who I go to when I am looking for advice and feedback on how to bring in the BIG deals…She is tactical…she gets in there with you. Not only can she help you with the high-level strategy, but she can also give you that in the trenches feedback – the type of stuff that only someone who’s done it, gets it, and knows how to do it, could give.”
See the Video Testimonial
Kevin "KD" Dorsey, VP of Inside Sales, PatientPop + LinkedIn Influencer
We were fortunate because we were introduced to Sam“Over a year ago when the pandemic caused us to change the way we sell, our management team asked us how we needed to alter our sales approach to be effective digital sellers. We were fortunate because we were introduced to Sam who quickly began coaching our team on effective digital selling strategies. We started with the basics of how to update our LinkedIn profiles, effective LinkedIn communications and then moved to Show Me You Know Me (SMYKM) and more advanced “hacks”. One of the best things about Sam’s training is our ongoing engagements that will focus on other sales techniques and more importantly emerging best practices for digital and in-person selling.”
Steve Manion, VP of Sales for Financial Services, TransUnion
If you’re looking for operational sales coaching and strategy, you can’t miss with #samsalesAs a long-standing member of the bag carrying community and a VC in Silicon Valley I’ve seen thousands of sales leaders, and Sam is one of the best. She is strategic, thoughtful, gets Enterprise and is no bullshit. She’s a remarkable relationship builder and has some serious intellectual horsepower wrapped in creative, hilarious, banter. If you’re looking for operational sales coaching and strategy, you can’t miss with #samsales.
Doug Landis, Partner, Emergence Capital
If you’re looking for a consummate Silicon Valley sales leader, Sam is itAs a Silicon Valley CEO, I have worked with many high performing sales leaders and professionals over the years, and Sam is one of the best. She has the rare ability to be both strategic and tactical; she can generate cold leads yet also close complex enterprise deals; she can build personal relationships while being a successful negotiator; and she is able to coach and lead teams, from junior reps to seasoned peers. If you’re looking for a consummate Silicon Valley sales leader, Sam is it.
Greg Tapper, CEO, Patternai, formerly of McKinsey and TOPO
Sam is one of those rare 1% of the 1% of sales executives who simply gets itSam is one of those rare 1% of the 1% of sales executives who simply gets it. She understands the full life cycle of the sales process and not only has her consulting allowed us to pivot to tremendous success, but her team of BDRs have changed our entire revenue model.
Marsha Redmon, CEO, LexTrack
Her energy was contagious and she is a breath of fresh airI hired Sam to bring some fresh ideas and new strategies to our national sales meeting. Her energy was contagious and she is a breath of fresh air. She is relatable, but more importantly results driven. The team was blown away but how much they took away from sixty minutes with her, and even more impressed with how she engaged with them afterwards on LinkedIn to keep helping. It was motivating and showed tangible ways to differentiate. We implemented her “secret sauce” and saw results that day! Multiple members on our team have reached out to have more time with Sam!
Alyssa Gordon, Director of Sales, Affirma & Co-Chapter Head of Revenue Collective, Seattle
#samsales consulting has been the missing puzzle piece in our business-development and sales efforts#samsales consulting has been the missing puzzle piece in our business-development and sales efforts. We have all the expertise in the world relating to what we do, but getting projects – especially big ones – to sign was a hit-and-miss affair. Sam not only consults for us on our entire sales strategy, but her team of BDRs has examined and reshaped our outreach-and-messaging approach to both show our expertise and to have the prospects discover why they need it, want it, can’t live without it. The result – after only a few months – has been record-breaking, multi-year deals and a trajectory to have the best year in company history!
Jason Lisi, CEO, LISI
Sam and her team helped us find a sales language and rhythm that is comfortableWhile there are a million (or more) sales consultants with a plethora of approaches, Sam and the #samsales team were the first to help us position our firm in a way that not only resonated with the market but also has made a measurable impact on the return that we were getting using their guidance. Society 54 has been able to implement the suggested approaches in ways that feel natural to who we are as people and who we are as a firm. While Sam and her team helped us find a sales language and rhythm that is comfortable, they pushed us to reach beyond our comfort level to achieve even better results than we initially thought possible.
Heather McCullough, Partner, Society 54
Sam is a phenomenal consultant who is always by my sideSam is a phenomenal consultant who is always by my side (virtually, of course), cheering me on and someone I can call or email anytime, and obtain the advice I need for immediate results.
Nicole Miller, Senior Managing Director, Savills
Working with #samsales has changed our entire revenue modelWorking with #samsales has changed our entire revenue model. We previously closed deals for 50-60K over 12 months, and now regularly close deals for several hundred thousand dollars over a 36-month term. We also hit our annual revenue goal on July 16th, due to the changes Sam’s team made for us.