Resources: #Sales

  • The Secret to Selling in a Crisis

    August 31, 2020

    I’m asked for sales advice dozens of times a day. Questions come from clients, friends running their businesses and/or sales teams and, often, from complete strangers who have become aware of me on LinkedIn. This particular question comes up a lot lately, and in a sales context means: How do we even sell in this current market?

  • The Perfect Discovery Call

    May 4, 2020

    In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time.

  • Four Tips to go from Quota-Crushing IC to Leadership

    December 13, 2019

    I presented at Susan Freeman, M.A. Communication [she/her]‘s fantastic women’s conference last week, which had so much wonderful content. In response to questions received post-conference, I put together the four core points I made, detailed below!

  • Top Ten Tips for Email Templates

    October 17, 2019

    I get this question at least daily – my prospecting emails are terrible, what can I do to make them better?

    I threw together my top ten tips for great emails; this will give you the structure you need to change up your existing campaigns and start to see positive results.

  • Two Law Firm Partners + Three Easy LinkedIn Navigator Strategies = Path to New Revenue and Client Acquisition

    June 5, 2019

    I recently consulted with an AmLaw50 firm, focusing my time with two prominent partners boasting large books of business. They were each part of the firm’s Navigator pilot group, yet had differing goals: Partner A was the head of the APAC region offices within the firm, looking to solidify new relationships with major clients to both drive revenues and raise the profile of the firm’s portfolio. Partner B ran the startup and venture capital practice domestically, and she was seeking opportunities to position her clients for major mergers and acquisitions within their respective industries.

  • Seven #SamSales Tips for Busy Attorneys and In-House Legal Marketers

    June 1, 2019

    These quick sales and BD pointers have become such a part of my online brand that an old team of mine had a leather laptop case made for me with the hashtag printed on it, which led to my first (only?) 15 minutes of fame when someone at the airport recognized it and inquired as to whether or not I was the author!

  • Lawyers: Can Your Old Law School Roomate Hire You + Four Other Creative BD Actions to Take with LinkedIn Navigator

    February 25, 2019

    Recently, an attorney I work with told me a great story about using a simple but effective search on Navigator that helped him to reconnect with an old friend and generate new work for his firm.

  • Can’t Get Enough #samsales Content?

    January 1, 2019

    Want to see more content all about Lawyers, LinkedIn and Business Development?