Hollywood’s Top Celebrities Flock to LinkedIn With Help From Samantha McKenna

Why are celebrities flocking to LinkedIn and #samsales? Check out a snippet from this article from LA Weekly, and read the full article here!

“While platforms like Instagram and TikTok have long been the preferred avenues for celebrities to engage with their fanbases, LinkedIn offers a distinct and compelling audience—one that is more corporate, intellectually curious, and poised to take a celebrity’s non-entertainment ventures seriously. McKenna articulates that LinkedIn’s perception has undergone a significant transformation in recent years: ‘The masses are finally understanding what many of us long knew: it’s a site that offers opportunity to build community, demonstrate thought leadership, and influence buyers, hiring managers, and those hiring for board seats alike.’

This reimagining of LinkedIn’s utility is especially enticing for celebrities with diversified interests, such as entrepreneurship, philanthropy, or venture capital. ‘Celebrities often have varied interests outside of the core of what they’re known for, ranging from beauty lines, to venture capital, to philanthropy; LinkedIn offers an incredible chance to capitalize on the brand recognition that individual already has while marketing themselves and their brand and experiences in a completely different light.’

She adds, ‘The differentiator isn’t in what the artist does as a celebrity, it’s in what they want to achieve on LinkedIn. They come to LinkedIn to build a different brand – usually as an entrepreneur, philanthropist, venture capitalist – so as they start to create content, we ask them the same question we ask everyone: who is your audience and what are we trying to convince them of?’

McKenna underscores that LinkedIn furnishes these individuals with a platform to showcase multifaceted dimensions of their identity, thereby leveraging their established brand recognition in a new and impactful context. The strategic use of LinkedIn by major entertainment figures exemplifies how celebrities are successfully engaging with a more discerning, business-oriented audience.”

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