Sales Emails + Cadences Falling Flat? We Have You Covered!
CHALLENGE:
Your organization has hundreds (thousands?) of cadences in your sales engagement platform that were either written by marketers or the wild, wild, west of your AEs and BDRs across the globe.
Your open rates are potentially okay on some emails but the conversion to meetings is hurting, your unsubscribe rate keeps ticking up, and the replies you do receive are often…not very kind.
SOLUTION:
#samsales eats, breathes, and sleeps sales cadences, pairing our manners-driven, client-centric practices with data-driven strategies that cut through the noise of the executive inbox using our Show Me You Know Me® methodology and to get to the “So What?” of your organization’s value proposition broken down by a variety of factors including buyer persona, vertical, product suite, and cadence type (e.g. inbound, outbound, events, etc.).
SERVICES:
Employ our experts to run your enablement team through our seven hour coursework on how to build cadences that work. Covering everything from the content, timing, buyer-persona-specific messaging, length of cadences, social touches, specifications for global compliance, and so much more.
Once your teams are trained, we’ll redline the cadences they create and can remain on retainer to continue to audit, redline, and advise as you continue to build and expand.
What Our Clients Have to Say
“Our C-Suite meetings have increased 28% YOY already. The quality of connects we’re getting continues to go up and we hit a 3.9% reply rate for last month.”
Victor Anderson
Director, Business Development – Business Talent Group
“We landed a huge new logo within one month of SMYKM training – $397K contract value!
Kim transformed our messaging, and it’s clearly resonating with our ICP. Our team now has the skill set to prospect in a way that actually gets replies and books meetings!”
Ann Kessinger
CRO – Unlock Health
“#samsales has been an incredible partner in helping us sharpen our prospecting and communication strategies! Working with #samsales completely reshaped how we approach writing and distributing our sequences. In today’s oversaturated communication streams, cutting through the noise and capturing engagement is more challenging than ever. The team’s expert guidance empowered us to elevate the way we curate and craft customer communications in a way that was more personalized and compelling. Sam, Kim, Paige and the entire team have been simply phenomenal to work with – the dynamic collaboration has been a game-changer in helping us stand out, build stronger connections, and drive meaningful conversations.”
Michelle Montes
Director of Global Integrated Marketing, Emerson
“#samsales opened our eyes to a new way of thinking and transformed the way that we write our sequences. The content was incredibly valuable, and Kim made the sessions engaging – even for the most seasoned team members. I can’t overestimate the power of teaching your writers how to create content that resonates. No matter how our company or products change, we have the skill set to adapt.”
Sarah Thomas
Global Sales Play Lead, NielsenIQ
“We doubled our meetings-booked rate after one month of working with #samsales, and we also went on to have our highest ARR month by far. But part of the value of working with Sam isn’t just about the ARR; part of the value was that I learned to become a better sales manager and leader and provide my team with opportunities that they otherwise wouldn’t have had to gain access to better mentorship and coaching.”
Sanj Sanampudi
CEO & Co-Founder, Concert (Acquired by Varicent)
“I was just blown away at the level of service that Sam and her team provided out of the gates. I could see within a few ‘Show Me You Know Me’ and writing sessions with Kim and Eve that my team really gravitated towards the concept.
When you’re working with an outside vendor, the proof is in the pudding. Our open rates went from 27% to 43% within a six-week time period, and our reply rates went from 3.8% to 6.2%. Knowing that we sell into the beauty industry that is so, so difficult to get into, these improvements were drastic. This helped us reach our monthly and quarterly meeting targets, drove pipeline, and will ultimately help us win deals.”
Kevin Larke
SVP of Sales & General Manager, Revieve
“In one month we received 303 replies and booked 297 meetings – the most monthly meetings to date!”
Brian Rooney
VP of Client Development, Intapp
“By reducing our automation for emails and focusing on highly-personalized outreach, our positive replies increased from 13% to 21%, and our unsubscribe rate decreased from 17% to 1.5% in just three months!”
Kirsten Liranzo
Executive Sales Leader
“After working with #samsales, our reply rate shot to 22.9% with 20 meetings booked the first month!”
#samsales Client