LinkedIn + Social Selling + Sales Navigator

Social Selling Is Today’s Modern Selling.  Are You Doing It Right?

Having been an Enterprise sales leader at LinkedIn, Sam McKenna not only serves as a brand ambassador for LinkedIn, as one of the faces of their marketing campaigns, but also as one of 22 individuals selected to be part of the LinkedIn [In]siders cohort.  As an influencer on the platform with nearly 100,000 followers, she has broken countless records for herself, her teams, and her clients by teaching the power of both LinkedIn + LinkedIn Sales Navigator.  In fact, her advocacy for LinkedIn + tactics she created in LinkedIn Sales Navigator are what prompted her to be recruited to work directly for LinkedIn in 2017.

 

“Everyday, I get 20 – 30 sales emails. If someone manages to capture my attention with something we could potentially use, I immediately go to their LinkedIn profile before I respond. I want to know who they are, who they know, what level of expertise they have, and if my responding to them in booking 30 minutes with them will be worth my time. If I can’t see that on LinkedIn, I won’t bother to respond.

– CRO, 1.9B company

 

 

“We Know We Need Help, How Can #samsales Consulting Support Us?”

 

 

 

 

“We Have Our Teams Auto-share Company Content. Isn’t That Enough?”

Short answer: No.

Long answer: Your LinkedIn audience is different than any other – it doesn’t want to be told or sold.  So when you auto-share company information or “share” posts from your company page, not only will the algorithm throttle your post, but your post won’t get engagement.  As you can see in the chart below, those posts create a drip down effect on further lack on engagement and visibility.  Now, do you want a brand that is highly visible and gets the word out…or a brand that gets no engagement and appears to not resonate with your audience? 

 

 

 

“We Just Share Content From Our Company Page. Isn’t That Enough?”

Short answer: No.

 

 

Long answer: The reason it’s not enough to only share from your company page is because your company content will never get anywhere near the same exposure that your employees’ content will.

Take Salesforce, for example, with three important key takeaways from their numbers:

  • Company page engagement typically gets .05% of their network to engage, as you can see here.
  • An employee’s successful post will gain anywhere from .25% – .5% of engagement from their audience.
  • The key here is not only that a company page gets significantly less engagement, but it’s only one voice, where as your employees have dozens if not hundreds or thousands of voices where we can make millions of impressions.

 

 

 

“Ok, We Get It! You’re The Experts! How Will This Training Be Different Than The Others We’ve Had Or Than Asking Our LinkedIn CSM To Train Us?”

  • Sam is a true expert on the platform having built a brand using it, having broken countless records while using it, and having taught tens of thousands of sales executives and executive leaders how to master her techniques.
  • She has designations no other individual has; Top 100 Global Sales Leader 2023, Top 50 Women in Revenue, Top 25 Women in Revenue, Top 20 Women in Sales Leadership, repeated recognition as both a 100 Best LinkedIn Influencers and a Top Ten LinkedIn Sales Star, amongst dozens of awards, and is frequently sourced as a keynote speaker for global brands. No other trainer has these collective distinctions thus putting her in a category of her own.
  • Sam has mastered the algorithm and has years of experience in understanding how to structure content to get maximum exposure.
  • Sam has built a dynamic team who are trained in her methodologies specifically to support our customers.

But don’t just take it from us!  View our #samfans page to learn about others’ experiences working with #samsales!

 

 

Don’t Have The Budget Or Leadership Buy-in To Work With Us Just Yet? 

We have a #samshorts series for LinkedIn as well as LinkedIn Navigator to help you maximize the tools the platforms offer. And! we have #samshorts for MANY other sales topics too!

Don’t know what a #samshort is? Take a peek at this free #samshort to learn more about our video tutorials.