Social Selling & LinkedIn Training
Social selling is today’s modern selling.
Are you doing it right?
If you’re in B2B sales, your buyers are on LinkedIn. They’re engaging, they’re reading, and they’re responding to DMs. Any narrative counter to this is a shortcut to letting your competition get an edge.
Why social selling matters
of buyers look at your individual social presence first, meaning your LinkedIn profile.
of buyers will opt to work with someone who has added value in the first email outreach.
of C-Suites and VPs use social media to make purchasing decisions.
of C-Suites and VPs never respond to a cold outreach.
“Every day, I get 20 to 30 sales emails. If someone manages to capture my attention with something we could potentially use, I immediately go to their LinkedIn profile before I respond. I want to know who they are, who they know, what level of expertise they have, and if my responding to them in booking 30 minutes with them will be worth my time. If I can’t see that on LinkedIn, I won’t bother to respond.”
CRO
$2B+ company
The challenge
You know LinkedIn is important, but odds are that your sellers and leaders lack the strategies to know how to show up properly.
They don’t know how to build a profile that converts conversations to meetings, how to systematically build their audience and what to say (if anything) in connection requests, or how to post and engage in the conversations already happening with their key buyers.
The solution
This multi-hour live coursework teaches the logic and world-class sales plays that have made our CEO a 13-time sales record breaker, all while maintaining a focus on a manners-first, buyer-first approach.
You’ll build a cohesive brand across your teams while converting LinkedIn outreach into meetings with your most senior stakeholders. Pair it with our prospecting playbook and LinkedIn Executive Branding offering, and your teams will be booking meetings and seeing an increase in website traffic in record time.
Why #samsales
With unmatched distinctions from LinkedIn, including being recruited there as a leader, being one of a few brand ambassadors, and one of the original influencers on the platform with nearly 150,000 followers, our CEO’s strategies are not only used by world-class organizations, but by LinkedIn themselves.
Ready to get your team showing up properly on LinkedIn?
Tell us about your team and we’ll map the right coursework to your goals.
Not ready yet?
No budget or leadership buy-in to work with us just yet?
Explore the #samshorts series, quick and high-impact video tutorials built to sharpen your LinkedIn and sales skills.
Don’t know what a #samshort is? Take a peek at this free #samshort to see how the video tutorials work.
LinkedIn Recognition
Sam selected as a LinkedIn Sales [In]sider
One of only 40 people worldwide with this distinction.
What They Say
“Sam’s understanding of LinkedIn makes her the LinkedIn expert’s expert. Her deep competency in how to write for this audience, how the algorithm functions, and mapping out an entire strategy puts her and the #samsales team in a league entirely of their own.”
Gail Moody-Byrd
VP Marketing, LinkedIn
“I considered skipping Sam’s LinkedIn session as I’ve developed an expertise in LinkedIn over the years, but I couldn’t believe what I learned paired with the tangible tactics I could put into play that same day.”
Rebecca Ahmed
Corporate Managing Director, Savills
“We have hired countless ‘experts’ on LinkedIn before and always with basic, lackluster results. However, Sam’s training is in a complete league of its own and truly moved the needle for us.”
#samsales Client
“My colleague and I just got off the phone with Samantha McKenna of #samsales and it’s safe to say we were mind-blown. If you are looking for advice to level up your LinkedIn strategy, look no further! Highly suggest checking out her tips via #samshorts.”
Emily Croslin
Content Marketing Associate, Pavilion
