Resources: #Articles

Social Content: The Exponential Reach Of Just One Post

They say one LinkedIn post can’t change the world, but…

Sam Featured In CEO Weekly

“In a landscape teeming with competition and market saturation, McKenna’s approach stands as a paragon of distinction.”

We’re thrilled to see Sam featured in CEO Weekly!

The 7 Elements of a Perfect Cold Email

Sam McKenna recently shared her 7 Elements Of A Perfect Cold Email with Apollo Magazine. Check them out here!

Building An Executive Brand On LinkedIn – Your Guide To Outsourcing And Ghostwriting

Why should you build your brand on LinkedIn, and what’s the tangible ROI? Check out the data + tips on how to execute in this article.

Sam + Kim In The Flowla Sales Almanac

Our Sam McKenna and Kim Collins were featured as Top Revenue Voices on LinkedIn! What’s their advice for 2024? Check it out!

Sam McKenna Named As A Top 100 Global Sales Leader Of 2023!

Global Sales Leader and LinkedIn Executive Branding Powerhouse Samantha McKenna of #samsales Consulting Earns Coveted Spot on 2023 GSL100 List.

Our Thanksgiving Turkey Timer Podcast Playlist

Enjoy 4.5 hours (the time it takes to roast most turkeys) of great podcasts featuring our very own Sam McKenna!

Sam In “Women In Sales” eBook

How the Tough Get Going: Women Sales Leaders on Reaching Your Goals, Even in Challenging Times

Sam joins a group of talented sales women to share her view. Download the eBook here!

Social Selling Executive Power Hour…Busted?

Finding herself in a new leadership role, Sam created her team’s first Social Selling Executive Power Hour. Why did she need it and how did she do it? Read here to learn!

LinkedIn + Lawyers – A Business Development Cash Cow

LinkedIn Sales Navigator allows attorneys to capitalize on AI and big data as a means of selling more efficiently, thus allowing them to spend more time practicing law.

The Launch Of #samsales Consulting

Throwback to 2019: It is with tremendous excitement that I announce the formal launch of #samsales Consulting! I am proud to be starting my own company and even more proud of the work we’ve already accomplished. It is endlessly motivating and inspiring to be a part of so many initiatives and to be able to make such a positive impact on companies and the sales profession.

LinkedIn Recommendations – Ugh, Do I Have To?

One of the most consistent questions we get is, “Should we have recommendations on LinkedIn? Does this really matter?”

Short answer, yes. Long answer, here’s a write up on why they matter, how to methodically ask for them and what yours should say.

Your Execs Have a Voice… Let Them Be Heard!

Using LinkedIn (the right way) is one of the best branding and conversion strategies available to today’s executives.

Learn how to best harness its power to get those MQL’s pouring in!

The VP Of Strategy Who “Figured Out” Remote Work – Kim Collins In The Connection

Our Kim Collins was featured in The Connection sharing about the benefits of remote work and how she found her way back to a successful career.

LinkedIn Ghostwriters Can Help You Go Viral. But You’re Not Off The Hook – Sam McKenna in Inc.

The dopamine hit of going viral on LinkedIn might feel great, but it’s the enhanced networking that matters most.

In this Inc. article, Sam McKenna shares her expertise and explains why our clients’ are seeing astonishing success!

Giver and Taker or Taker and Taker?

If you ask for favors often, you might be a taker/taker. Read up on our take on the basics in manners, relationship-building and favor-asking.

Don’t Be A Pitch-Slapper! Start Connecting Authentically Instead

We’ve all experienced it (and maybe you’re guilty of it), but here’s why you shouldn’t be a pitch slapper and if you are, how to change your ways!

Four Tips To Go From Quota-Crushing IC To Leadership

Sam details four core principles to focus on as you look to achieve your career goals.

Sam On The LinkedIn Sales Blog

Three LinkedIn Sales [In]siders share their frameworks for overcoming a prospect’s objection in this article!

When Being Chatty Converts…

If sales cycles seem long and/or are not-happening at the moment, it may be the times, or…it may be you (or the lack of you, that is, on social).

Have you embraced the art of social selling yet? It’s time to get on that. Sam McKenna shares how in this article.

How Soon Is Too Soon On LinkedIn?

We get asked this question a lot! Read here to learn Sam’s recommended cadence for the optimum time to connect with prospects on LinkedIn.

The Perfect Discovery Call – Sam McKenna

In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time!

Customer Story: Intapp

See first-hand how #samsales’ training helped team Intapp gain the in-depth business acumen, foundational skillset, and confidence they needed to achieve their goals! What can we help you achieve?

Would Life Be Better If You Worked Less? Sam Helps The Wall Street Journal Decide

We are so honored to be included in this article from the Wall Street Journal. Sam McKenna knew a secret that very few did – read how she built her team using this knowledge and how her beliefs have shaped #samsales over the past 3.5 years in business.

Boost Your Sales Team’s Productivity With These Tips

Are you using Slack to its full potential? Check out how two sales leaders, Sam McKenna and Morgan J. Ingram use it to stay connected to their teams and on top of their game.

Get Your Executives Posting On LinkedIn!

It’s basic modern sales + marketing (and your competition isn’t doing it…yet).

The 5 Biggest Mistakes Sellers Make In Relationships – And How To Fix Them

We hope you’re not making these mistakes! Checkout the article from the LinkedIn Sales Blog where Sam and the [In]siders share the five biggest mistakes they see in sales relationships and how you can fix them!

Sam Shares Why There Is A Seat At The Table For Everyone

We celebrated International Women’s Day with Markaaz! Read the article about how Sam and the #samsales team support women this month and all year long.

LinkedIn: Referrals Are Sales Gold. (Sam Shares Her Favorite #hacks To Find Them Here!)

Get our tips for using LinkedIn Sales Navigator to find referrals (hellooooo, sales gold)!

Why Won’t Your Enterprise Deal Close?

Ever wonder why your Enterprise deal won’t close? Do you sit idly by waiting for someone else to take action? Well, stop that! Here’s why and HOW!

War Of The Words: Ghostwriters vs. AI

Ghostwriters have long been known for being the secret wordsmiths behind juicy celebrity memoirs (helloooo, Spare!), but the skill of writing on behalf of someone else is expanding out of traditional formats. LinkedIn, Twitter, breakup texts, oh my!

We’d say that our LinkedIn Executive Branding service speaks for itself. ☺️ Check out Sam McKenna’s take, and what other experts are saying as well, in this article by Courier!

Sam McKenna Featured In Fortune

Digital selling is no longer unique – if you want to win, you must be a MODERN seller, and using all of the available tools at your fingertips is part of that.

We are ecstatic to share that Sam was featured in FORTUNE (!!) in partnership with Slack, to discuss how she uses her tech stack to not only increase the speed to lead, but the speed to trust with her clients.

Watch the full video here!

100 Best LinkedIn Influencers By Taplio

Cheers to Sam McKenna for being named one of the 100 Best LinkedIn Influencers by Taplio (#13 actually :))! Check out the list to see other influencers you should be following and how they contribute to the platform on the topics of sales, marketing, entrepreneurship, and much more!

Sell differently – The art of social selling on LinkedIn with Sam McKenna

It’s time to think about outreach differently. So, what is social selling, and what does it involve for you as a business owner?  Sam answers your questions about all things social selling in this recent Markaaz article!

Sam Featured In The Markaaz Blog

Connecting with your potential customers via email can be hard. In this article, sales expert Samantha McKenna gives you her top tips to increase your open rate.

Sam Shares Her Insight In LinkedIn’s Sales Blog

If you want to know the key to selling through a bad economy, the answer is simple. (Ok, not that simple!) But! Sam joins fellow LinkedIn Sales [In]siders to share her best practices when selling in a tough economy.  Check it out here!

11 Brilliant Sales Influencers You Must Follow in 2023

Being in sales is easy. Succeeding in sales is tough. If you’re not constantly learning and growing, you’ll quickly fall behind. Fortunately, there are a ton of brilliant sales influencers out there who can help you level up your game, and Sam McKenna is one of them!

Read here to see why Get Accept chose Sam as one of their “11 Brilliant Sales Influencers You Must Follow In 2023”.

New E-book From Owler Featuring #samsales Strategies!

Ahhhh, Q4. Time is ticking on hitting your annual quota, and you’re still chasing signatures while leadership peers over your shoulder. You can do this, people!!

We’ve teamed up with Owler to give you our “Top 7 Ways To Get Your Prospect’s Attention Before The End Of The Year”. Check out the full list here!

Sam Is One Of Demandbase’s Top 50 Women In Sales

Thanks for including us in the Top 50 Women In Sales, Demandbase! Click here to learn from all of the impactful women chosen for this honor and learn from them, too!

Sam McKenna: Why I Started #samsales

A reflection after three years of #samales: What started as a passion project has grown into so much more – grateful for all the interactions I’ve had with so many of you over these three years!

What Is “Bleisure”? And Should You Be Doing It?

Sam had the opportunity to contribute to an article for Yahoo!Life. Read more here, because we’re certain they interviewed the right source!

Sam + Slack’s ‘5 Ways To Cut Through The Noise Of Digital-first Sales’

In our digital-first world, there’s simply no going back to the old way of selling. To sell successfully, you’ll need to work harder and be more creative than your competition. In this guide, you’ll learn how to do that from tops sales leaders including our very own, Sam McKenna!

Sam Shares Her Valuable Advice In The Quota

“I hired a sales trainer, but my team isn’t using any of the new tactics. How can I get them on board?”

Find out Sam’s answer here! She might surprise you!

Sam Listed As One Of 100 Powerful Women In Sales

Sam is honored to be included in this list of 100 Powerful Women in Sales from Demandbase and the Women In Sales Club. Read the full list here!

Sam McKenna Featured In Owler Interview

Sales influencer Samantha McKenna discusses why handwritten sales outreach brings in the deals, why ‘Show Me You Know Me’ is important, and much more!

The Quota: An Interview With Sam McKenna

The Quota tends to make fun of sales trainers, but not our Sam McKenna! Check out this insightful interview where they challenged Sam with the skepticism many feel about sales trainers. Read here to see how she did!

#samsales in Business Insider

LinkedIn influencers have ramped up the amount of content they produce for the platform, and some hire ghostwriters to help. #samsales was recently featured in this Business Insider article.

International Women’s Day – 2022

In celebration of International Women’s Day, we want to share thoughts from our Founder and CEO, Sam McKenna.

Sam in Selling Signals’ “21 Proven Business Networking Tips From Sales Experts 2022”

You’ve just met some great contacts. Whether you met them in person or virtually, Sam has great tips for following up after business networking. She shares them here in Selling Signals’ new article.

The LinkedIn Hacks You Need to Grow Your Brand!

At #samsales, we’ve learned how to master LinkedIn, how to work the algorithm, and how to make the most out of your brand. But, we’re also about sharing the wealth! If you’re interested in picking up these tips too, read on!

What your CSM Isn’t Teaching You About LinkedIn Sales Navigator

Sales Navigator is an incredible tool for building your pipeline and finding leads, but even the best tool is useless if you don’t know how to use it. 

10 Verbal and Nonverbal Buying Signals to Watch Out For in Sales

In this article from Crunchbase about decoding your buyer’s verbal and non-verbal clues, Sam shares her advice on what to do when things don’t go your way.  Be a gracious loser, of course!

Looking to Drive New Business? Time to Get Serious About LinkedIn!

Ever since we heard the words “LinkedIn,” we’ve paid attention to the platform with varying degrees of enthusiasm. In the early 2000’s, many of us rushed to the dot com, created a profile, and listed all of our schools, positions, and accolades with pride. Some of us finally came around years later, with a sigh and a, “Okay, okay, what am I supposed to do?” And then there are the rest who feign a little ignorance and say, “LinkedIn? Never heard of him.”

Lawyers + LinkedIn – Let’s Get Digital

LinkedIn profiles for attorneys average a view rate of 2.8x that of a law firm’s website bio. Your prospective customers want to see information about their potential counsel in a format that is familiar to them. If your profile lacks the information they’re looking for, they likely won’t take the time to find your firm bio, but rather move on to another lawyer, particularly if they found you via search results.

The Secret to Selling in a Crisis

I’m asked for sales advice dozens of times a day. Questions come from clients, friends running their businesses and/or sales teams and, often, from complete strangers who have become aware of me on LinkedIn. This particular question comes up a lot lately, and in a sales context means: How do we even sell in this current market?

The Perfect Discovery Call

In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time.

LinkedIn Recommendations – Ugh, Do I Have To?

One of the most consistent questions I get is, “Should our teams, lawyers, brokers, reps, leaders, accountants, consultants, marketers have recommendations on LinkedIn? Does this really matter?”

Short answer, yes. Long answer, here’s a write up on why they matter, how to methodically ask for them and what yours should say.

Four Tips To Go From Quota-Crushing IC To Leadership

I presented at Susan Freeman, M.A. Communication [she/her]‘s fantastic women’s conference last week, which had so much wonderful content. In response to questions received post-conference, I put together the four core points I made, detailed below!

Top Ten Tips for Email Templates

I get this question at least daily – my prospecting emails are terrible, what can I do to make them better?

I threw together my top ten tips for great emails; this will give you the structure you need to change up your existing campaigns and start to see positive results.

Two Law Firm Partners + Three Easy LinkedIn Navigator Strategies = Path to New Revenue and Client Acquisition

I recently consulted with an AmLaw50 firm, focusing my time with two prominent partners boasting large books of business. They were each part of the firm’s Navigator pilot group, yet had differing goals: Partner A was the head of the APAC region offices within the firm, looking to solidify new relationships with major clients to both drive revenues and raise the profile of the firm’s portfolio. Partner B ran the startup and venture capital practice domestically, and she was seeking opportunities to position her clients for major mergers and acquisitions within their respective industries.

Seven #samsales Tips for Busy Attorneys and In-House Legal Marketers

These quick sales and BD pointers have become such a part of my online brand that an old team of mine had a leather laptop case made for me with the hashtag printed on it, which led to my first (only?) 15 minutes of fame when someone at the airport recognized it and inquired as to whether or not I was the author!

My Rules of Three for Busy Executives

With all the demands for our attention, how do we keep a balance to accomplish what needs to be done while protecting the time we do have in the office? Here are three tricks I use to keep it all (somewhat) in line.

Lawyers: Can Your Old Law School Roomate Hire You + Four Other Creative BD Actions to Take with LinkedIn Navigator

Recently, an attorney I work with told me a great story about using a simple but effective search on Navigator that helped him to reconnect with an old friend and generate new work for his firm.

Can’t Get Enough #samsales Content?

Want to see more content all about Lawyers, LinkedIn and Business Development?