Your content may be stellar, but if you don’t know some of the key LinkedIn algorithm hacks or what fuels your exposure, your post may never see the light of day. Below are just a few of the many things that will set you up for success.
1. “…see more” matters most
Nothing matters more to the visibility of your post than getting this clicked and the forthcoming dwell time on your post.
2. Your hook is your hero
So how does one get “…see more” clicked? Your hook (read: first few lines of your post) is the most critical part. Don’t bury the lede here – use the 2-3 lines you have to showcase the strongest hook possible and pull readers in.
3. Dwell time = 4.9 seconds or more
The average dwell time of a post is 4.9 seconds, and the average dwell time on top performing content is 32 seconds. How far you can get above the 4.9 seconds is what you should chase.
4. Longer posts don’t always mean higher dwell times
Dwell time includes the time spent commenting on your post, if anyone comments at all. A short post with a meme could perform just as well as a longer educational post. The key is: how do you personally define if a post has performed well? Sign up for our newsletter, and see when we drop the next article on this topic.
5. Ten comments in the first ten minutes
And we don’t mean ten repeat comments on your own post. Please. We’re begging you…😉
6. Conversation threads for the win
When a comment is dropped, your reply starts a conversation thread, and the algorithm loves to see these continue. So, tag in friends here, ask relevant questions that spark discussion, or even close your point with a simple, “…right?” which often prompts someone to reply again…which lets you reply again. Before you know it, you have a conversation thread AND four comments, just like that.
7. Limit your hashtags
No more than five here. Once you eclipse five, you signal that you don’t know who your market is and your post is throttled.
8. Link in comments
LinkedIn values two things: how often you come to the site and how long your dwell time is. When you put a link in your post, you signal you’re trying to take people off the platform and your post gets throttled. And if you post a link within the body of your post with a UTM code? Then you’re signaling that you’re REALLY trying to take people off the platform.
Put the link in the comments, and if you want extra credit, have a team member do it for you.
9. LinkedIn docks you when you make the first comment on your post
See the last point of #8 to understand the theory of that. 🙂
10. What did you teach us?
Your posts will continue to succeed if you teach, and it’s not teaching what to do, it’s also teaching how to do it. The best way to earn your audience’s attention is to give them tangible, actionable value as often as you can.
Want Access To Even More?
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