Sam on The Transaction – The Secret to Social Selling

In this podcast episode of The Transaction, Sam chats with Craig Rosenberg and Matt Amundson about social selling, prospecting, and sales emails.

The main takeaways?

Sales reps, please take 3 seconds to THINK before sending another automated email to a prospect. If you want to stand out and get their attention, earn it by doing the work that none of the other reps will do. #SMYKM

A simple way to stand out to decision makers at target accounts is to engage with their LinkedIn posts. However, hitting “like” does not qualify as engaging in a way that will stand out. The smart play is to comment something insightful.

Prospecting during non-working hours, like weekends and evenings, can capture the attention of busy executives. Emails sent during these times can stand out because prospects are usually less overwhelmed and more likely to engage with content beyond their regular work distractions.

Don’t buy a ‘great new tool’ until you know what you’re going to do with it. Figure out how to solve the problem you’re addressing before you ever get close to buying a tech solution.