Go inside Sam’s Revenue Brew keynote for a fast hit of what works. Intentional LinkedIn activity, specific buyer focus, and AI used to scale research without losing the human touch.
In this article, Ryan Reynolds is quoted on how his view of marketing has evolved, with LinkedIn being one of the ways he’s thinking differently about his ventures.
Sam McKenna was named one of the 100 Most Powerful Women In Sales by Demandbase and Women In Sales.
We’re ushering in a new frontier of brand expansion!
We’re sharing five myths around LinkedIn and why the truths should light a fire for you to get on the platform.
The LinkedIn Revolution: How Executives and Hollywood Celebrities Alike Are Turning to LinkedIn for Brand Building
They say one LinkedIn post can’t change the world, but…
Sam was featured in the publication Benzinga as a LinkedIn and brand-building expert. What’s her advice for busy execs?
When it comes to your GTM strategy, modernizing and testing plays for today’s market is a critical part of your continued success. Read on to see how we turned a small spend into big results by pulling on a few modern levers.
Tired of your LinkedIn posts failing? You’re in luck! We know the top algorithm secrets to fuel your post’s visibility and we’re sharing them here!
“In a landscape teeming with competition and market saturation, McKenna’s approach stands as a paragon of distinction.”
We’re thrilled to see Sam featured in CEO Weekly!
Sam McKenna recently shared her 7 Elements Of A Perfect Cold Email with Apollo Magazine. Check them out here!
Why should you build your brand on LinkedIn, and what’s the tangible ROI? Check out the data + tips on how to execute in this article.
Our Sam McKenna and Kim Collins were featured as Top Revenue Voices on LinkedIn! What’s their advice for 2024? Check it out!
Global Sales Leader and LinkedIn Executive Branding Powerhouse Samantha McKenna of #samsales Consulting Earns Coveted Spot on 2023 GSL100 List.
Enjoy 4.5 hours (the time it takes to roast most turkeys) of great podcasts featuring our very own Sam McKenna!
How the Tough Get Going: Women Sales Leaders on Reaching Your Goals, Even in Challenging Times
Sam joins a group of talented sales women to share her view. Download the eBook here!
Finding herself in a new leadership role, Sam created her team’s first Social Selling Executive Power Hour. Why did she need it and how did she do it? Read here to learn!
LinkedIn Sales Navigator allows attorneys to capitalize on AI and big data as a means of selling more efficiently, thus allowing them to spend more time practicing law.
Throwback to 2019: It is with tremendous excitement that I announce the formal launch of #samsales Consulting! I am proud to be starting my own company and even more proud of the work we’ve already accomplished. It is endlessly motivating and inspiring to be a part of so many initiatives and to be able to make such a positive impact on companies and the sales profession.
One of the most consistent questions we get is, “Should we have recommendations on LinkedIn? Does this really matter?”
Short answer, yes. Long answer, here’s a write up on why they matter, how to methodically ask for them and what yours should say.
Using LinkedIn (the right way) is one of the best branding and conversion strategies available to today’s executives.
Learn how to best harness its power to get those MQL’s pouring in!
Our Kim Collins was featured in The Connection sharing about the benefits of remote work and how she found her way back to a successful career.
The dopamine hit of going viral on LinkedIn might feel great, but it’s the enhanced networking that matters most.
In this Inc. article, Sam McKenna shares her expertise and explains why our clients’ are seeing astonishing success!
If you ask for favors often, you might be a taker/taker. Read up on our take on the basics in manners, relationship-building and favor-asking.
We’ve all experienced it (and maybe you’re guilty of it), but here’s why you shouldn’t be a pitch slapper and if you are, how to change your ways!
Sam details four core principles to focus on as you look to achieve your career goals.
Three LinkedIn Sales [In]siders share their frameworks for overcoming a prospect’s objection in this article!
If sales cycles seem long and/or are not-happening at the moment, it may be the times, or…it may be you (or the lack of you, that is, on social).
Have you embraced the art of social selling yet? It’s time to get on that. Sam McKenna shares how in this article.
We get asked this question a lot! Read here to learn Sam’s recommended cadence for the optimum time to connect with prospects on LinkedIn.
In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time!
See first-hand how #samsales’ training helped team Intapp gain the in-depth business acumen, foundational skillset, and confidence they needed to achieve their goals! What can we help you achieve?
We are so honored to be included in this article from the Wall Street Journal. Sam McKenna knew a secret that very few did – read how she built her team using this knowledge and how her beliefs have shaped #samsales over the past 3.5 years in business.
Are you using Slack to its full potential? Check out how two sales leaders, Sam McKenna and Morgan J. Ingram use it to stay connected to their teams and on top of their game.
It’s basic modern sales + marketing (and your competition isn’t doing it…yet).
We hope you’re not making these mistakes! Checkout the article from the LinkedIn Sales Blog where Sam and the [In]siders share the five biggest mistakes they see in sales relationships and how you can fix them!
We celebrated International Women’s Day with Markaaz! Read the article about how Sam and the #samsales team support women this month and all year long.
Get our tips for using LinkedIn Sales Navigator to find referrals (hellooooo, sales gold)!
Ever wonder why your Enterprise deal won’t close? Do you sit idly by waiting for someone else to take action? Well, stop that! Here’s why and HOW!
Ghostwriters have long been known for being the secret wordsmiths behind juicy celebrity memoirs (helloooo, Spare!), but the skill of writing on behalf of someone else is expanding out of traditional formats. LinkedIn, Twitter, breakup texts, oh my!
We’d say that our LinkedIn Executive Branding service speaks for itself. ☺️ Check out Sam McKenna’s take, and what other experts are saying as well, in this article by Courier!
Digital selling is no longer unique – if you want to win, you must be a MODERN seller, and using all of the available tools at your fingertips is part of that.
We are ecstatic to share that Sam was featured in FORTUNE (!!) in partnership with Slack, to discuss how she uses her tech stack to not only increase the speed to lead, but the speed to trust with her clients.
Watch the full video here!
Cheers to Sam McKenna for being named one of the 100 Best LinkedIn Influencers by Taplio (#13 actually :))! Check out the list to see other influencers you should be following and how they contribute to the platform on the topics of sales, marketing, entrepreneurship, and much more!
It’s time to think about outreach differently. So, what is social selling, and what does it involve for you as a business owner? Sam answers your questions about all things social selling in this recent Markaaz article!
Connecting with your potential customers via email can be hard. In this article, sales expert Samantha McKenna gives you her top tips to increase your open rate.
If you want to know the key to selling through a bad economy, the answer is simple. (Ok, not that simple!) But! Sam joins fellow LinkedIn Sales [In]siders to share her best practices when selling in a tough economy. Check it out here!
Being in sales is easy. Succeeding in sales is tough. If you’re not constantly learning and growing, you’ll quickly fall behind. Fortunately, there are a ton of brilliant sales influencers out there who can help you level up your game, and Sam McKenna is one of them!
Read here to see why Get Accept chose Sam as one of their “11 Brilliant Sales Influencers You Must Follow In 2023”.
Ahhhh, Q4. Time is ticking on hitting your annual quota, and you’re still chasing signatures while leadership peers over your shoulder. You can do this, people!!
We’ve teamed up with Owler to give you our “Top 7 Ways To Get Your Prospect’s Attention Before The End Of The Year”. Check out the full list here!
Thanks for including us in the Top 50 Women In Sales, Demandbase! Click here to learn from all of the impactful women chosen for this honor and learn from them, too!
A reflection after three years of #samales: What started as a passion project has grown into so much more – grateful for all the interactions I’ve had with so many of you over these three years!
Sam had the opportunity to contribute to an article for Yahoo!Life. Read more here, because we’re certain they interviewed the right source!
In our digital-first world, there’s simply no going back to the old way of selling. To sell successfully, you’ll need to work harder and be more creative than your competition. In this guide, you’ll learn how to do that from tops sales leaders including our very own, Sam McKenna!
“I hired a sales trainer, but my team isn’t using any of the new tactics. How can I get them on board?”
Find out Sam’s answer here! She might surprise you!
Sam is honored to be included in this list of 100 Powerful Women in Sales from Demandbase and the Women In Sales Club. Read the full list here!
Sales influencer Samantha McKenna discusses why handwritten sales outreach brings in the deals, why ‘Show Me You Know Me’ is important, and much more!
The Quota tends to make fun of sales trainers, but not our Sam McKenna! Check out this insightful interview where they challenged Sam with the skepticism many feel about sales trainers. Read here to see how she did!
#samsales was recently featured in this Business Insider article.
In celebration of International Women’s Day, we want to share thoughts from our Founder and CEO, Sam McKenna.
You’ve just met some great contacts. Whether you met them in person or virtually, Sam has great tips for following up after business networking. She shares them here in Selling Signals’ new article.
At #samsales, we’ve learned how to master LinkedIn, how to work the algorithm, and how to make the most out of your brand. But, we’re also about sharing the wealth! If you’re interested in picking up these tips too, read on!
Sales Navigator is an incredible tool for building your pipeline and finding leads, but even the best tool is useless if you don’t know how to use it.
In this article from Crunchbase about decoding your buyer’s verbal and non-verbal clues, Sam shares her advice on what to do when things don’t go your way. Be a gracious loser, of course!
Ever since we heard the words “LinkedIn,” we’ve paid attention to the platform with varying degrees of enthusiasm. In the early 2000’s, many of us rushed to the dot com, created a profile, and listed all of our schools, positions, and accolades with pride. Some of us finally came around years later, with a sigh and a, “Okay, okay, what am I supposed to do?” And then there are the rest who feign a little ignorance and say, “LinkedIn? Never heard of him.”
LinkedIn profiles for attorneys average a view rate of 2.8x that of a law firm’s website bio. Your prospective customers want to see information about their potential counsel in a format that is familiar to them. If your profile lacks the information they’re looking for, they likely won’t take the time to find your firm bio, but rather move on to another lawyer, particularly if they found you via search results.
I’m asked for sales advice dozens of times a day. Questions come from clients, friends running their businesses and/or sales teams and, often, from complete strangers who have become aware of me on LinkedIn. This particular question comes up a lot lately, and in a sales context means: How do we even sell in this current market?
In sales, we do more discovery calls than any other touch point, so mastering these are critical and can make/break your success in sales. Read on for a terrible dating story and for tips to make yours a success each time.
One of the most consistent questions I get is, “Should our teams, lawyers, brokers, reps, leaders, accountants, consultants, marketers have recommendations on LinkedIn? Does this really matter?”
Short answer, yes. Long answer, here’s a write up on why they matter, how to methodically ask for them and what yours should say.
I presented at Susan Freeman, M.A. Communication [she/her]‘s fantastic women’s conference last week, which had so much wonderful content. In response to questions received post-conference, I put together the four core points I made, detailed below!
I get this question at least daily – my prospecting emails are terrible, what can I do to make them better?
I threw together my top ten tips for great emails; this will give you the structure you need to change up your existing campaigns and start to see positive results.
I recently consulted with an AmLaw50 firm, focusing my time with two prominent partners boasting large books of business. They were each part of the firm’s Navigator pilot group, yet had differing goals: Partner A was the head of the APAC region offices within the firm, looking to solidify new relationships with major clients to both drive revenues and raise the profile of the firm’s portfolio. Partner B ran the startup and venture capital practice domestically, and she was seeking opportunities to position her clients for major mergers and acquisitions within their respective industries.
These quick sales and BD pointers have become such a part of my online brand that an old team of mine had a leather laptop case made for me with the hashtag printed on it, which led to my first (only?) 15 minutes of fame when someone at the airport recognized it and inquired as to whether or not I was the author!
With all the demands for our attention, how do we keep a balance to accomplish what needs to be done while protecting the time we do have in the office? Here are three tricks I use to keep it all (somewhat) in line.
Recently, an attorney I work with told me a great story about using a simple but effective search on Navigator that helped him to reconnect with an old friend and generate new work for his firm.
Want to see more content all about Lawyers, LinkedIn and Business Development?
It was one of the most engaging and useful training sessions my team has attended in years.Sam is a sales pro who brings amazing energy, enthusiasm and experience to training and development. We utilized her consulting service for a one hour session where 70+ sellers and sales managers attended her training on the “Top Ten Ways to Win in Sales.” Not only was the session on point, it was one of the most engaging and useful training sessions my team has attended in years, the feedback was exceptionally positive. Oftentimes, training and/or consultants miss the mark but Sam truly gets it, she is relatable, speaks from experience and applies her proven techniques in an easy to digest format. If we had the budget, we would hire Sam to lead all our sales training.
Jonathan Fuller SVP, Head of SMB Sales Intersection, a Google company
Someone Who’s Done It, Gets It, and Knows How To Do It“Sam is who I go to when I am looking for advice and feedback on how to bring in the BIG deals…She is tactical…she gets in there with you. Not only can she help you with the high-level strategy, but she can also give you that in the trenches feedback – the type of stuff that only someone who’s done it, gets it, and knows how to do it, could give.”
See the Video Testimonial
Kevin "KD" Dorsey, VP of Inside Sales, PatientPop + LinkedIn Influencer
We were fortunate because we were introduced to Sam“Over a year ago when the pandemic caused us to change the way we sell, our management team asked us how we needed to alter our sales approach to be effective digital sellers. We were fortunate because we were introduced to Sam who quickly began coaching our team on effective digital selling strategies. We started with the basics of how to update our LinkedIn profiles, effective LinkedIn communications and then moved to Show Me You Know Me (SMYKM) and more advanced “hacks”. One of the best things about Sam’s training is our ongoing engagements that will focus on other sales techniques and more importantly emerging best practices for digital and in-person selling.”
Steve Manion, VP of Sales for Financial Services, TransUnion
If you’re looking for operational sales coaching and strategy, you can’t miss with #samsalesAs a long-standing member of the bag carrying community and a VC in Silicon Valley I’ve seen thousands of sales leaders, and Sam is one of the best. She is strategic, thoughtful, gets Enterprise and is no bullshit. She’s a remarkable relationship builder and has some serious intellectual horsepower wrapped in creative, hilarious, banter. If you’re looking for operational sales coaching and strategy, you can’t miss with #samsales.
Doug Landis, Partner, Emergence Capital
If you’re looking for a consummate Silicon Valley sales leader, Sam is itAs a Silicon Valley CEO, I have worked with many high performing sales leaders and professionals over the years, and Sam is one of the best. She has the rare ability to be both strategic and tactical; she can generate cold leads yet also close complex enterprise deals; she can build personal relationships while being a successful negotiator; and she is able to coach and lead teams, from junior reps to seasoned peers. If you’re looking for a consummate Silicon Valley sales leader, Sam is it.
Greg Tapper, CEO, Patternai, formerly of McKinsey and TOPO
Sam is one of those rare 1% of the 1% of sales executives who simply gets itSam is one of those rare 1% of the 1% of sales executives who simply gets it. She understands the full life cycle of the sales process and not only has her consulting allowed us to pivot to tremendous success, but her team of BDRs have changed our entire revenue model.
Marsha Redmon, CEO, LexTrack
Her energy was contagious and she is a breath of fresh airI hired Sam to bring some fresh ideas and new strategies to our national sales meeting. Her energy was contagious and she is a breath of fresh air. She is relatable, but more importantly results driven. The team was blown away but how much they took away from sixty minutes with her, and even more impressed with how she engaged with them afterwards on LinkedIn to keep helping. It was motivating and showed tangible ways to differentiate. We implemented her “secret sauce” and saw results that day! Multiple members on our team have reached out to have more time with Sam!
Alyssa Gordon, Director of Sales, Affirma & Co-Chapter Head of Revenue Collective, Seattle
#samsales consulting has been the missing puzzle piece in our business-development and sales efforts#samsales consulting has been the missing puzzle piece in our business-development and sales efforts. We have all the expertise in the world relating to what we do, but getting projects – especially big ones – to sign was a hit-and-miss affair. Sam not only consults for us on our entire sales strategy, but her team of BDRs has examined and reshaped our outreach-and-messaging approach to both show our expertise and to have the prospects discover why they need it, want it, can’t live without it. The result – after only a few months – has been record-breaking, multi-year deals and a trajectory to have the best year in company history!
Jason Lisi, CEO, LISI
Sam and her team helped us find a sales language and rhythm that is comfortableWhile there are a million (or more) sales consultants with a plethora of approaches, Sam and the #samsales team were the first to help us position our firm in a way that not only resonated with the market but also has made a measurable impact on the return that we were getting using their guidance. Society 54 has been able to implement the suggested approaches in ways that feel natural to who we are as people and who we are as a firm. While Sam and her team helped us find a sales language and rhythm that is comfortable, they pushed us to reach beyond our comfort level to achieve even better results than we initially thought possible.
Heather McCullough, Partner, Society 54
Sam is a phenomenal consultant who is always by my sideSam is a phenomenal consultant who is always by my side (virtually, of course), cheering me on and someone I can call or email anytime, and obtain the advice I need for immediate results.
Nicole Miller, Senior Managing Director, Savills
Working with #samsales has changed our entire revenue modelWorking with #samsales has changed our entire revenue model. We previously closed deals for 50-60K over 12 months, and now regularly close deals for several hundred thousand dollars over a 36-month term. We also hit our annual revenue goal on July 16th, due to the changes Sam’s team made for us.