Go inside Sam’s Revenue Brew keynote for a fast hit of what works. Intentional LinkedIn activity, specific buyer focus, and AI used to scale research without losing the human touch.
In our LinkedIn trainings, we share some of the algorithm points that kill the exposure your posts get, and the reaction is always the same: frustration that they didn’t know sooner. Here are ten of our best strategies + the most common LinkedIn algorithm rules you may be breaking.
Rethink your marketing spend. Discover how LinkedIn Executive Branding can keep you visible, trusted, and top-of-mind—365 days a year.
Why LinkedIn Executive Branding Matters for VCs
In venture capital, reputation drives results. Discover how a strong LinkedIn presence helps VCs attract LPs, champion portfolio companies, build global influence, and open key doors—all while standing out in a crowded field.
Sam shares tips on social selling, prospecting, and sales emails in this podcast episode from The Transaction!
Nail your discovery calls with these top tips to make a strong first impression and win over buyers.
In this article, Ryan Reynolds is quoted on how his view of marketing has evolved, with LinkedIn being one of the ways he’s thinking differently about his ventures.
Sam McKenna was named one of the 100 Most Powerful Women In Sales by Demandbase and Women In Sales.
We’re ushering in a new frontier of brand expansion!
Listen to Sam’s advice for founders in this episode of the Startup Field Guide podcast!
15,367% YoY increase in content impressions? Yes, please! Find out why this client is both renewing and expanding with our LinkedIn Executive Branding service!
Want our step-by-step guide on integrating SMYKM into your emails, discovery calls, LinkedIn messages, and more? There’s 100+ pages of gold in our latest playbook!
With all of the on-demand content we have available, we know it can be overwhelming to decide what’s right for you! Take our quiz to find out.
Sam spoke to GTMfund portfolio companies and their executive teams during a recent private session – the LinkedIn tips she shared will surprise you!
Kimberly Collins chats with Ian Selbie, former top salesperson at Apple, about how simply understanding your buyer can help you stand out amongst a sea of the same types of sellers. Listen to this episode of the Confessions Of A Sales Pro podcast!
How can all of us make work a more human-centric place? Listen to Sam McKenna on the Wednesday Women Podcast, The Ripple!
We’re sharing five myths around LinkedIn and why the truths should light a fire for you to get on the platform.
Sam McKenna joins as an expert guest for the How To Sell To Anyone podcast.
How should sellers be future-proofing themselves in the age of AI? Sam chats with Copy.ai CMO, Kyle Coleman.
The LinkedIn Revolution: How Executives and Hollywood Celebrities Alike Are Turning to LinkedIn for Brand Building
They say one LinkedIn post can’t change the world, but…
Sam was featured in the publication Benzinga as a LinkedIn and brand-building expert. What’s her advice for busy execs?
When it comes to your GTM strategy, modernizing and testing plays for today’s market is a critical part of your continued success. Read on to see how we turned a small spend into big results by pulling on a few modern levers.
Hot take – cold calling is dead. Don’t @ us – listen to the full podcast episode with Insightly!
“In a landscape teeming with competition and market saturation, McKenna’s approach stands as a paragon of distinction.”
We’re thrilled to see Sam featured in CEO Weekly!
“I’ve closed well into six figures of revenue based on my LinkedIn posts alone. These are individuals reaching out to me saying, “You seem to really know the industry. Can we talk about working together?”
On demand now! Watch our Kim Collins on The Daily Sales Show!
“In five months we’ve been inbounded by much more deal flow, thousands of potential partners, and even investors!”
If you’re ready to toss generic “quick questions” to the side, boost your reply rate, and become a Gandalf of email wizardry, this course titled, “How to Write Cold Emails Anyone Will Respond To”, is definitely for you!
Why should you build your brand on LinkedIn, and what’s the tangible ROI? Check out the data + tips on how to execute in this article.
Our Sam McKenna and Kim Collins were featured as Top Revenue Voices on LinkedIn! What’s their advice for 2024? Check it out!
Global Sales Leader and LinkedIn Executive Branding Powerhouse Samantha McKenna of #samsales Consulting Earns Coveted Spot on 2023 GSL100 List.
Breaking The Mold: Unconventional Insights With Sam McKenna
Take a deep dive with Sam as she joins Mile 40 host, Bishoy Tadros, to talk about her background, how she got into sales, how her life experience has guided her path, what drives her, why #samsales is committed to our #givefirst mantra, and the number one most important thing in sales.
AI is great for many things, but when it comes to trying to make authentic connections, there’s only one tool that can do that effectively – your brain!
How the Tough Get Going: Women Sales Leaders on Reaching Your Goals, Even in Challenging Times
Sam joins a group of talented sales women to share her view. Download the eBook here!
Buyers are 261% more likely to trust a company when their founders are posting on LinkedIn. Listen in to learn Sam’s take on why that’s true!
Our own cold email outreach expert, Kim Collins joined Ollie Whitfield of Autoklose to share her best tips on how you can coach your reps to improve their cold email techniques and ultimately book more meetings. Watch it on demand now!
Finding herself in a new leadership role, Sam created her team’s first Social Selling Executive Power Hour. Why did she need it and how did she do it? Read here to learn!
LinkedIn Sales Navigator allows attorneys to capitalize on AI and big data as a means of selling more efficiently, thus allowing them to spend more time practicing law.
Throwback to 2019: It is with tremendous excitement that I announce the formal launch of #samsales Consulting! I am proud to be starting my own company and even more proud of the work we’ve already accomplished. It is endlessly motivating and inspiring to be a part of so many initiatives and to be able to make such a positive impact on companies and the sales profession.
How to win a second date by being a great conversationalist…wait, wait, there IS a sales lesson in here!
Join Sam as she shares her insight into nurturing relationships and building strong bonds in business and community.
Part of Sam’s success in sales stems from her powerful negotiating skills. How did she build this skillset and what can you learn?
Using LinkedIn (the right way) is one of the best branding and conversion strategies available to today’s executives.
Learn how to best harness its power to get those MQL’s pouring in!
Our Kim Collins was featured in The Connection sharing about the benefits of remote work and how she found her way back to a successful career.
The dopamine hit of going viral on LinkedIn might feel great, but it’s the enhanced networking that matters most.
In this Inc. article, Sam McKenna shares her expertise and explains why our clients’ are seeing astonishing success!
If you ask for favors often, you might be a taker/taker. Read up on our take on the basics in manners, relationship-building and favor-asking.
Sam details four core principles to focus on as you look to achieve your career goals.
Sam’s built her reputation on being a positive person…and Chet rips that bandaid off in the first few seconds of this podcast.
Listen in as Eli Rubel and Sam McKenna chat about the future of SaaS buying and the different data points that help predict future demand.
We are so honored to be included in this article from the Wall Street Journal. Sam McKenna knew a secret that very few did – read how she built her team using this knowledge and how her beliefs have shaped #samsales over the past 3.5 years in business.
Are you using Slack to its full potential? Check out how two sales leaders, Sam McKenna and Morgan J. Ingram use it to stay connected to their teams and on top of their game.
It’s basic modern sales + marketing (and your competition isn’t doing it…yet).
We celebrated International Women’s Day with Markaaz! Read the article about how Sam and the #samsales team support women this month and all year long.
Digital selling is no longer unique – if you want to win, you must be a MODERN seller, and using all of the available tools at your fingertips is part of that.
We are ecstatic to share that Sam was featured in FORTUNE (!!) in partnership with Slack, to discuss how she uses her tech stack to not only increase the speed to lead, but the speed to trust with her clients.
Watch the full video here!
Introducing our new LinkedIn Influencer Playbook!
If you’re serious about building a brand on LinkedIn, or simply learning a few key expert perspectives on what makes an outstanding, engaging, and professional presence, this playbook is for you.
Cheers to Sam McKenna for being named one of the 100 Best LinkedIn Influencers by Taplio (#13 actually :))! Check out the list to see other influencers you should be following and how they contribute to the platform on the topics of sales, marketing, entrepreneurship, and much more!
Enjoy the 2022 Year in Review episode featuring a highlight of Sam!
Connecting with your potential customers via email can be hard. In this article, sales expert Samantha McKenna gives you her top tips to increase your open rate.
We’re in the midst of a double whammy – Q4 + an economic downturn! What do we do?! Tune in as Sam McKenna joins the Limitless podcast to share exactly how one can work through this challenging time.
If you want to know the key to selling through a bad economy, the answer is simple. (Ok, not that simple!) But! Sam joins fellow LinkedIn Sales [In]siders to share her best practices when selling in a tough economy. Check it out here!
#samsales Consulting founder Sam McKenna was happy to join Brian Lawrence on the first episode of the Selling Bliss podcast! Tune in to hear about Sam’s sales journey and how you, too, can use #samsales’ proven tactics to improve your sales game!
Being in sales is easy. Succeeding in sales is tough. If you’re not constantly learning and growing, you’ll quickly fall behind. Fortunately, there are a ton of brilliant sales influencers out there who can help you level up your game, and Sam McKenna is one of them!
Read here to see why Get Accept chose Sam as one of their “11 Brilliant Sales Influencers You Must Follow In 2023”.
Ahhhh, Q4. Time is ticking on hitting your annual quota, and you’re still chasing signatures while leadership peers over your shoulder. You can do this, people!!
We’ve teamed up with Owler to give you our “Top 7 Ways To Get Your Prospect’s Attention Before The End Of The Year”. Check out the full list here!
In this episode, Sam chats with Andy Paul about the foundations of selling that most sales teams are missing. They also dive into learning how to be a good communicator – across ALL generations!
Listen in as Sam chats with Pouyan & Corporate Bro about her experience in sales and why simply being a human can get you to the top of leaderboard! This podcast is a lot of fun! Listen now!
Thanks for including us in the Top 50 Women In Sales, Demandbase! Click here to learn from all of the impactful women chosen for this honor and learn from them, too!
The competition for a prospect’s attention is fierce – but not if you know how to build credible relationships the right way. Register now for this event to hear how Sam builds relationships the #samsales way!
“Josh Braun & Sam McKenna Chat About Sales.” Really! That’s the title, so you know you’re getting solid selling advice! Tune in here to learn more!
Watch this fun and entertaining Walnut podcast to learn more about Sam’s best strategies for sales success and maybe a few things not to do!
A reflection after three years of #samales: What started as a passion project has grown into so much more – grateful for all the interactions I’ve had with so many of you over these three years!
If you missed our Ask Sam Anything – Stump Sam Edition Workshop, don’t fret! You can now watch it on demand!
Listen in as Sam joins The Enablers Podcast. Morgan and Caroline have a lot of great questions for Sam and these three will entertain you as you learn all about Sam’s strategies for sales success!
Join Sam as she talks with Charlotte and Rob at Simply Sales & Marketing about a lot of really great topics! Kindness, being memorable, ‘Show Me You Know Me’, owning your mistakes, and how you can stand out to your prospects – to name just a few!
In our digital-first world, there’s simply no going back to the old way of selling. To sell successfully, you’ll need to work harder and be more creative than your competition. In this guide, you’ll learn how to do that from tops sales leaders including our very own, Sam McKenna!
“I hired a sales trainer, but my team isn’t using any of the new tactics. How can I get them on board?”
Find out Sam’s answer here! She might surprise you!
On this episode, Sam chats with Ravi Rajani about the connection between storytelling and social selling, how to tactically marry the two when showing up online, and how to generate inbound leads on LinkedIn.
Sam is honored to be included in this list of 100 Powerful Women in Sales from Demandbase and the Women In Sales Club. Read the full list here!
Sales influencer Samantha McKenna discusses why handwritten sales outreach brings in the deals, why ‘Show Me You Know Me’ is important, and much more!
Listen in as Sam joins Reveal for The Revenue Intelligence Podcast to share her playbook for being a sales leader worth following.
It’s been a tough couple of years, and it might get tougher. In this article, Sales Hacker asked 10 successful sales leaders – including our own Sam McKenna – about the current economy. We think you’ll find her insight as well as the thoughts of her peers very helpful!
In this Sales Transformation podcast, Sam shares how great sales are rooted in exceptional manners. We promise. They matter!
The Quota tends to make fun of sales trainers, but not our Sam McKenna! Check out this insightful interview where they challenged Sam with the skepticism many feel about sales trainers. Read here to see how she did!
#samsales was recently featured in this Business Insider article.
What skills make a great BDR manager? Why is a BDR Playbook important? How can you motive your BDR teams in today’s ever-changing work environment? Sam’s got all these answers and more in this new podcast!
It’s a fact: Sam can build a relationship like no one else. The best part? She does it with sincerity and genuineness. Listen as she joins Brian Burkart and shares how she developed this trait and why building relationships is so important in life and in sales.
Listen in as Sam joins Tom Alaimo of Millennial Sales to discuss Sam’s sales journey as well as why “Show Me You Know Me” is so important!
How can women in sales build their personal brand + increase sales? Listen as Sam discusses this and other topics with a great group of dynamic women in sales. This is a good one!
Watch as Sam joins 13 other sales leaders to share her view on a hot topic! Who’s right?
Sam McKenna joins the team at Full Funnel to discuss building trust & transparency in sales. Psst…this is educational + entertaining!
Sam chats with Jordan Benjamin about her goal of elevating other women in sales, her philosophy of putting the buyer first, and her belief that posting on LinkedIn can be a source of inspiration for younger generations.
Sam joins Wesleyne Greer on The Science of Selling Stem to share what successful sales leadership really looks like, how you should go about advancing your sales career, and so much more!
In celebration of International Women’s Day, we want to share thoughts from our Founder and CEO, Sam McKenna.
In this article from Crunchbase about decoding your buyer’s verbal and non-verbal clues, Sam shares her advice on what to do when things don’t go your way. Be a gracious loser, of course!
I’m asked for sales advice dozens of times a day. Questions come from clients, friends running their businesses and/or sales teams and, often, from complete strangers who have become aware of me on LinkedIn. This particular question comes up a lot lately, and in a sales context means: How do we even sell in this current market?
I presented at Susan Freeman, M.A. Communication [she/her]‘s fantastic women’s conference last week, which had so much wonderful content. In response to questions received post-conference, I put together the four core points I made, detailed below!
These quick sales and BD pointers have become such a part of my online brand that an old team of mine had a leather laptop case made for me with the hashtag printed on it, which led to my first (only?) 15 minutes of fame when someone at the airport recognized it and inquired as to whether or not I was the author!
With all the demands for our attention, how do we keep a balance to accomplish what needs to be done while protecting the time we do have in the office? Here are three tricks I use to keep it all (somewhat) in line.
Want to see more content all about Lawyers, LinkedIn and Business Development?
It was one of the most engaging and useful training sessions my team has attended in years.Sam is a sales pro who brings amazing energy, enthusiasm and experience to training and development. We utilized her consulting service for a one hour session where 70+ sellers and sales managers attended her training on the “Top Ten Ways to Win in Sales.” Not only was the session on point, it was one of the most engaging and useful training sessions my team has attended in years, the feedback was exceptionally positive. Oftentimes, training and/or consultants miss the mark but Sam truly gets it, she is relatable, speaks from experience and applies her proven techniques in an easy to digest format. If we had the budget, we would hire Sam to lead all our sales training.
Jonathan Fuller SVP, Head of SMB Sales Intersection, a Google company
Someone Who’s Done It, Gets It, and Knows How To Do It“Sam is who I go to when I am looking for advice and feedback on how to bring in the BIG deals…She is tactical…she gets in there with you. Not only can she help you with the high-level strategy, but she can also give you that in the trenches feedback – the type of stuff that only someone who’s done it, gets it, and knows how to do it, could give.”
See the Video Testimonial
Kevin "KD" Dorsey, VP of Inside Sales, PatientPop + LinkedIn Influencer
We were fortunate because we were introduced to Sam“Over a year ago when the pandemic caused us to change the way we sell, our management team asked us how we needed to alter our sales approach to be effective digital sellers. We were fortunate because we were introduced to Sam who quickly began coaching our team on effective digital selling strategies. We started with the basics of how to update our LinkedIn profiles, effective LinkedIn communications and then moved to Show Me You Know Me (SMYKM) and more advanced “hacks”. One of the best things about Sam’s training is our ongoing engagements that will focus on other sales techniques and more importantly emerging best practices for digital and in-person selling.”
Steve Manion, VP of Sales for Financial Services, TransUnion
If you’re looking for operational sales coaching and strategy, you can’t miss with #samsalesAs a long-standing member of the bag carrying community and a VC in Silicon Valley I’ve seen thousands of sales leaders, and Sam is one of the best. She is strategic, thoughtful, gets Enterprise and is no bullshit. She’s a remarkable relationship builder and has some serious intellectual horsepower wrapped in creative, hilarious, banter. If you’re looking for operational sales coaching and strategy, you can’t miss with #samsales.
Doug Landis, Partner, Emergence Capital
If you’re looking for a consummate Silicon Valley sales leader, Sam is itAs a Silicon Valley CEO, I have worked with many high performing sales leaders and professionals over the years, and Sam is one of the best. She has the rare ability to be both strategic and tactical; she can generate cold leads yet also close complex enterprise deals; she can build personal relationships while being a successful negotiator; and she is able to coach and lead teams, from junior reps to seasoned peers. If you’re looking for a consummate Silicon Valley sales leader, Sam is it.
Greg Tapper, CEO, Patternai, formerly of McKinsey and TOPO
Sam is one of those rare 1% of the 1% of sales executives who simply gets itSam is one of those rare 1% of the 1% of sales executives who simply gets it. She understands the full life cycle of the sales process and not only has her consulting allowed us to pivot to tremendous success, but her team of BDRs have changed our entire revenue model.
Marsha Redmon, CEO, LexTrack
Her energy was contagious and she is a breath of fresh airI hired Sam to bring some fresh ideas and new strategies to our national sales meeting. Her energy was contagious and she is a breath of fresh air. She is relatable, but more importantly results driven. The team was blown away but how much they took away from sixty minutes with her, and even more impressed with how she engaged with them afterwards on LinkedIn to keep helping. It was motivating and showed tangible ways to differentiate. We implemented her “secret sauce” and saw results that day! Multiple members on our team have reached out to have more time with Sam!
Alyssa Gordon, Director of Sales, Affirma & Co-Chapter Head of Revenue Collective, Seattle
#samsales consulting has been the missing puzzle piece in our business-development and sales efforts#samsales consulting has been the missing puzzle piece in our business-development and sales efforts. We have all the expertise in the world relating to what we do, but getting projects – especially big ones – to sign was a hit-and-miss affair. Sam not only consults for us on our entire sales strategy, but her team of BDRs has examined and reshaped our outreach-and-messaging approach to both show our expertise and to have the prospects discover why they need it, want it, can’t live without it. The result – after only a few months – has been record-breaking, multi-year deals and a trajectory to have the best year in company history!
Jason Lisi, CEO, LISI
Sam and her team helped us find a sales language and rhythm that is comfortableWhile there are a million (or more) sales consultants with a plethora of approaches, Sam and the #samsales team were the first to help us position our firm in a way that not only resonated with the market but also has made a measurable impact on the return that we were getting using their guidance. Society 54 has been able to implement the suggested approaches in ways that feel natural to who we are as people and who we are as a firm. While Sam and her team helped us find a sales language and rhythm that is comfortable, they pushed us to reach beyond our comfort level to achieve even better results than we initially thought possible.
Heather McCullough, Partner, Society 54
Sam is a phenomenal consultant who is always by my sideSam is a phenomenal consultant who is always by my side (virtually, of course), cheering me on and someone I can call or email anytime, and obtain the advice I need for immediate results.
Nicole Miller, Senior Managing Director, Savills
Working with #samsales has changed our entire revenue modelWorking with #samsales has changed our entire revenue model. We previously closed deals for 50-60K over 12 months, and now regularly close deals for several hundred thousand dollars over a 36-month term. We also hit our annual revenue goal on July 16th, due to the changes Sam’s team made for us.