73% of executives say thought leadership drives them to explore a product they weren’t considering.
Are your LinkedIn ads doing that? Our LinkedIn Branding Ads Guide shows you how to capture attention – and convert it.
In our LinkedIn trainings, we share some of the algorithm points that kill the exposure your posts get, and the reaction is always the same: frustration that they didn’t know sooner. Here are ten of our best strategies + the most common LinkedIn algorithm rules you may be breaking.
Learn how to update every section of your LinkedIn profile with our expert-backed playbook. Build credibility, increase visibility, and make your profile work for you.
Sam McKenna was named one of the 100 Most Powerful Women In Sales by Demandbase and Women In Sales.
We’re ushering in a new frontier of brand expansion!
Want our step-by-step guide on integrating SMYKM into your emails, discovery calls, LinkedIn messages, and more? There’s 100+ pages of gold in our latest playbook!
With all of the on-demand content we have available, we know it can be overwhelming to decide what’s right for you! Take our quiz to find out.
Sam spoke to GTMfund portfolio companies and their executive teams during a recent private session – the LinkedIn tips she shared will surprise you!
Kimberly Collins chats with Ian Selbie, former top salesperson at Apple, about how simply understanding your buyer can help you stand out amongst a sea of the same types of sellers. Listen to this episode of the Confessions Of A Sales Pro podcast!
We’re sharing five myths around LinkedIn and why the truths should light a fire for you to get on the platform.
Sam McKenna joins as an expert guest for the How To Sell To Anyone podcast.
How should sellers be future-proofing themselves in the age of AI? Sam chats with Copy.ai CMO, Kyle Coleman.
Think AI is coming for our jobs? Not quite. How can you stand out in a sea of sameness?
The LinkedIn Revolution: How Executives and Hollywood Celebrities Alike Are Turning to LinkedIn for Brand Building
They say one LinkedIn post can’t change the world, but…
When it comes to your GTM strategy, modernizing and testing plays for today’s market is a critical part of your continued success. Read on to see how we turned a small spend into big results by pulling on a few modern levers.
Tired of your LinkedIn posts failing? You’re in luck! We know the top algorithm secrets to fuel your post’s visibility and we’re sharing them here!
Hot take – cold calling is dead. Don’t @ us – listen to the full podcast episode with Insightly!
Talking about your buyer’s objection before they even state it 😳 – isn’t that taboo? Check out our VP of Strategy and Enablement, Kim Collins, on the Closing Time podcast with Insightly to learn how to write emails that your buyers actually want to respond to!
Watch on demand now! Our VP of Strategy and Enablement, Kim Collins, joined Modern Sales Pros and SalesIntel as an expert on this topic! The panel shared actionable insights into how data can empower and align teams to prioritize leads and drive revenue growth. Whether you’re leading marketing, sales, or both, this session will provide valuable guidance on using intent data to shape a cohesive GTM strategy that delivers results.
“In a landscape teeming with competition and market saturation, McKenna’s approach stands as a paragon of distinction.”
We’re thrilled to see Sam featured in CEO Weekly!
How do you respond when you get a “no, thanks” response? If your answer is, “I don’t”….😬
On demand now! Watch our Kim Collins on The Daily Sales Show!
Prospects are burned out by the bombardment of spam and clickbait they see everywhere. In this episode Kim Collins joins James Buckley and Lindsey Boggs to share effective prospecting strategies for building the kind of trust that makes prospects want to talk to you.
We’re taking you through the *Perfect* Email framework here!
It was one of the most engaging and useful training sessions my team has attended in years.Sam is a sales pro who brings amazing energy, enthusiasm and experience to training and development. We utilized her consulting service for a one hour session where 70+ sellers and sales managers attended her training on the “Top Ten Ways to Win in Sales.” Not only was the session on point, it was one of the most engaging and useful training sessions my team has attended in years, the feedback was exceptionally positive. Oftentimes, training and/or consultants miss the mark but Sam truly gets it, she is relatable, speaks from experience and applies her proven techniques in an easy to digest format. If we had the budget, we would hire Sam to lead all our sales training.
Jonathan Fuller SVP, Head of SMB Sales Intersection, a Google company
Someone Who’s Done It, Gets It, and Knows How To Do It“Sam is who I go to when I am looking for advice and feedback on how to bring in the BIG deals…She is tactical…she gets in there with you. Not only can she help you with the high-level strategy, but she can also give you that in the trenches feedback – the type of stuff that only someone who’s done it, gets it, and knows how to do it, could give.”
See the Video Testimonial
Kevin "KD" Dorsey, VP of Inside Sales, PatientPop + LinkedIn Influencer
We were fortunate because we were introduced to Sam“Over a year ago when the pandemic caused us to change the way we sell, our management team asked us how we needed to alter our sales approach to be effective digital sellers. We were fortunate because we were introduced to Sam who quickly began coaching our team on effective digital selling strategies. We started with the basics of how to update our LinkedIn profiles, effective LinkedIn communications and then moved to Show Me You Know Me (SMYKM) and more advanced “hacks”. One of the best things about Sam’s training is our ongoing engagements that will focus on other sales techniques and more importantly emerging best practices for digital and in-person selling.”
Steve Manion, VP of Sales for Financial Services, TransUnion
If you’re looking for operational sales coaching and strategy, you can’t miss with #samsalesAs a long-standing member of the bag carrying community and a VC in Silicon Valley I’ve seen thousands of sales leaders, and Sam is one of the best. She is strategic, thoughtful, gets Enterprise and is no bullshit. She’s a remarkable relationship builder and has some serious intellectual horsepower wrapped in creative, hilarious, banter. If you’re looking for operational sales coaching and strategy, you can’t miss with #samsales.
Doug Landis, Partner, Emergence Capital
If you’re looking for a consummate Silicon Valley sales leader, Sam is itAs a Silicon Valley CEO, I have worked with many high performing sales leaders and professionals over the years, and Sam is one of the best. She has the rare ability to be both strategic and tactical; she can generate cold leads yet also close complex enterprise deals; she can build personal relationships while being a successful negotiator; and she is able to coach and lead teams, from junior reps to seasoned peers. If you’re looking for a consummate Silicon Valley sales leader, Sam is it.
Greg Tapper, CEO, Patternai, formerly of McKinsey and TOPO
Sam is one of those rare 1% of the 1% of sales executives who simply gets itSam is one of those rare 1% of the 1% of sales executives who simply gets it. She understands the full life cycle of the sales process and not only has her consulting allowed us to pivot to tremendous success, but her team of BDRs have changed our entire revenue model.
Marsha Redmon, CEO, LexTrack
Her energy was contagious and she is a breath of fresh airI hired Sam to bring some fresh ideas and new strategies to our national sales meeting. Her energy was contagious and she is a breath of fresh air. She is relatable, but more importantly results driven. The team was blown away but how much they took away from sixty minutes with her, and even more impressed with how she engaged with them afterwards on LinkedIn to keep helping. It was motivating and showed tangible ways to differentiate. We implemented her “secret sauce” and saw results that day! Multiple members on our team have reached out to have more time with Sam!
Alyssa Gordon, Director of Sales, Affirma & Co-Chapter Head of Revenue Collective, Seattle
#samsales consulting has been the missing puzzle piece in our business-development and sales efforts#samsales consulting has been the missing puzzle piece in our business-development and sales efforts. We have all the expertise in the world relating to what we do, but getting projects – especially big ones – to sign was a hit-and-miss affair. Sam not only consults for us on our entire sales strategy, but her team of BDRs has examined and reshaped our outreach-and-messaging approach to both show our expertise and to have the prospects discover why they need it, want it, can’t live without it. The result – after only a few months – has been record-breaking, multi-year deals and a trajectory to have the best year in company history!
Jason Lisi, CEO, LISI
Sam and her team helped us find a sales language and rhythm that is comfortableWhile there are a million (or more) sales consultants with a plethora of approaches, Sam and the #samsales team were the first to help us position our firm in a way that not only resonated with the market but also has made a measurable impact on the return that we were getting using their guidance. Society 54 has been able to implement the suggested approaches in ways that feel natural to who we are as people and who we are as a firm. While Sam and her team helped us find a sales language and rhythm that is comfortable, they pushed us to reach beyond our comfort level to achieve even better results than we initially thought possible.
Heather McCullough, Partner, Society 54
Sam is a phenomenal consultant who is always by my sideSam is a phenomenal consultant who is always by my side (virtually, of course), cheering me on and someone I can call or email anytime, and obtain the advice I need for immediate results.
Nicole Miller, Senior Managing Director, Savills
Working with #samsales has changed our entire revenue modelWorking with #samsales has changed our entire revenue model. We previously closed deals for 50-60K over 12 months, and now regularly close deals for several hundred thousand dollars over a 36-month term. We also hit our annual revenue goal on July 16th, due to the changes Sam’s team made for us.