Top Performer Lab with Samantha McKenna

The Top Performer Lab by #samsales

Executive Coaching Program

Introducing The Top Performer Lab

Your top performers have already proven they can sell.

But top performers face a different challenge than everyone else.

They’re the ones that already have great selling habits, but are ready for an investment in their skillset that turns up the volume on performance. They’re navigating deals with higher stakes, more sophisticated buyers, and barriers their peers have never encountered.

They don’t need more training. They need coaching.

Apply now

High-level coaching for your highest performers

The Top Performer Lab is high-level executive coaching, designed specifically for the reps who are already at the top of your org and need to break through to the next level. This is not a training program. It is a focused coaching experience built around your team’s real deals and real challenges.

Up to 6

Of your top reps work directly with Sam in a focused group cohort.

2 hrs/mo

Of coaching per month over six months. Real work on real deals.

Executive

Level guidance on your team’s most complex sales challenges.

What’s included

1

Focused group cohort with Sam

Up to six of your top performers work directly with Sam in a tight-knit group setting built for peer accountability and real growth.

2

Real work on real deals

Two hours of coaching per month over six months means twelve hours of focused, deal-level strategy and skill development. Not theory.

3

Executive-level sales guidance

Your team’s most complex sales challenges get the executive-level attention they deserve, from someone who has been in the room at the highest levels.

Who this is for

This program is built for the sellers who are already performing at the top of your organization. They have mastered the fundamentals. Now they need coaching to break through the ceiling, navigating complex deals, sophisticated buyers, and challenges their peers have never faced.

Why coaching, not just training

Training builds foundational skills. Coaching unlocks the next level. The Top Performer Lab is an investment in the reps who have already proven what they are capable of and are ready to go further than any standard program can take them.

Space is extremely limited

This program will only be available to four organizations. To be considered, you must complete the interest form before April 24, 2026. Once spots are filled, they are gone.

Interested? Complete the form for more information and pricing.

Space is limited to four organizations and the deadline to be considered is April 24, 2026. Do not miss your chance to invest in the people who are already driving your business forward.

Request more information