On-Demand Webinar with Samantha McKenna: Let AI Remember. Let Humans Relate.

On-Demand Webinar

May 8, 2026  |  #samsales x Backstory

Let AI Remember. Let Humans Relate.

Buyers know when a rep hasn’t done the homework. They also know when outreach was written by AI.

In a world where buyers are getting five AI-generated emails before noon, the rep who shows up actually prepared stands out.

The problem isn’t motivation. It’s time. And the solution is knowing exactly what AI should own and what you should.

Watch On-Demand Now

A practical framework for the AI-human divide in selling

Sam McKenna (#samsales) and Chris Etterman (Backstory) lay out exactly how top sellers are dividing the work between AI and humans and why getting that balance right is what wins deals in 2026. This isn’t theory. It’s a repeatable framework built from thousands of real seller and buyer conversations.

On-Demand

Watch anytime. The full session is available now, no registration required.

2 Experts

Sam McKenna (#samsales) and Chris Etterman (Backstory), thousands of sellers coached between them.

Actionable

Walk away with a clear role-by-role framework your team can implement today.

What you’ll learn

1

The AI vs. Human split

A clear breakdown of which tasks belong to AI and which belong to the rep, so nothing important falls through the cracks.

2

What buyers are reacting to in 2026

Straight from someone who hears it firsthand. What’s landing, what’s getting ignored, and what’s costing deals before a call even starts.

3

Role-by-role breakdown

Specific guidance for AEs, sales managers, and revenue leaders, because the right division of labor looks different depending on where you sit.

4

What “AI memory work” looks like in practice

A concrete look at how tools like Backstory handle the tracking, context, and recall so reps can focus on the relationship.

Samantha McKenna

CEO & Founder, #samsales

Sam has trained thousands of sellers and coaches some of the highest-performing reps in B2B. She brings the buyer’s perspective and a no-nonsense take on what it actually takes to stand out.

Chris Etterman

Customer Revenue, Backstory

With 10+ years in B2B SaaS sales, Chris now leads customer revenue at Backstory and works daily with teams putting AI-assisted selling into practice across complex enterprise deals.

Ready to watch? The session is available on-demand now.

Top sellers are already dividing the work between AI and humans. Learn the framework for getting that balance right and why it wins deals.

Watch the Webinar