Salesloft: When deciding who should create our first cadence masterclass, there was no question that it had to be Samantha McKenna
Technology scales your reach, but strategy scales your results. We’ve paired Salesloft’s industry-leading Cadences with Sam McKenna’s exclusive training methodology to help teams build pipeline that is both full and high-quality. From the crucial first hook to the long-term nurture, this masterclass offers a practical look at psychology-backed communication used by some of the world’s most elite sales organizations.
Take a sneak peek
Preview the collaboration between Salesloft and Sam McKenna and get a feel for the thinking behind smarter, stronger cadences.
Why we’re sharing this
Great sales outreach is never just about adding more touches. It is about building the right sequence, delivering the right message, and earning attention in a way that feels intentional. This masterclass brings that thinking to life through Sam’s Show Me You Know Me® methodology and Salesloft’s cadence expertise, helping sellers create stronger buyer connection and higher-quality pipeline over time.
“When deciding who would be the best choice in helping our customers be better sellers, there was no question that it had to be Samantha McKenna. We chose her for multiple reasons, with the first being that her trademarked ‘Show Me You Know Me’ methodology is first in class when it comes to cadence success rate. Beyond that, her values of treating sales like a ‘craft’, putting the human back in sales, and creating a genuine connection with buyers resonate with our commitment to #saleslove. The feedback has been phenomenal, and we’re thrilled to share this valuable asset with our customers and community.”
What you’ll find in the masterclass
Introduction
A strong opening to the series that sets the tone for the masterclass and introduces the thinking behind stronger cadence strategy.
Core Cadence Concepts
A practical look at the foundational principles behind effective cadences and the thinking that separates activity from impact.
The Anatomy of a Cadence
A breakdown of how a cadence should be structured, including how touchpoints, timing, and sequencing work together.
The Buyer Persona
A sharper lens into who the buyer is, what they care about, and how that should shape every part of your outreach.
Email 1
A focused look at the most important first message in the sequence, where relevance, personalization, and the hook matter most.
The Active Selling Phase
A look at how sellers should think about the highest-intent portion of the cadence and keep momentum moving forward.
The Nurture Phase
Guidance on how to stay relevant over time, continue building trust, and keep the conversation warm when timing is not immediate.
The Breakup Email
A smart look at how to close out a sequence in a way that still feels thoughtful, professional, and relationship-minded.
Who should watch
This resource is built for sellers, sales leaders, and revenue teams who want their outreach to feel more strategic, more human, and more effective from the very first touchpoint through nurture.
Why learn from Sam
Sam McKenna’s Show Me You Know Me® methodology has helped redefine what thoughtful outbound looks like, giving teams a more relevant and buyer-centric way to build trust, stand out, and create stronger pipeline.
Explore the full masterclass
Dive into the complete Salesloft resource to see how strategy, psychology, and execution come together to create better cadences and better pipeline.