A Founder’s Guide To Social Selling With Sam McKenna

In this episode of the Startup Field Guide Podcast with Hannah Steinhardt and Doug Regner, Sam shares a shocking revelation about prospects – they don’t care about your customer logos or your startup story.

Instead, she tells founders to focus on solving a specific problem your prospect has, and focus on the trust building later in the process.

This episode is packed with info on how technical founders can get started in sales, how to start doing outbound while still building the product, how to sell to engineers, and how to use LinkedIn as your best (and cheapest) lead generation source.

Check out the full episode below, and if you’re a founder who’s looking for a crash course on prospecting, writing cold sales emails, and building your presence on LinkedIn, check out our Entrepreneur + Founder Bundle!

Listen to Sam's advice for founders in this episode of the Startup Field Guide podcast!