Sam’s Expertise Featured in Benzinga

In the digital age, where a CEO’s presence is just as crucial online as it is in the boardroom, LinkedIn has emerged as an indispensable tool for executive branding.

Samantha McKenna, the founder of #samsales Consulting, has leveraged the platform not only to successfully build her brand but also to help many others elevate theirs, from executives to celebrities. McKenna, with her nearly 100,000 LinkedIn followers and numerous accolades, is a shining example of the power of LinkedIn, once thought of solely as a digital CV, as a critical branding tool for executives.

McKenna explains that LinkedIn’s recent growth has been staggering. This unique landscape, where few actively engage, but many observe, means that executives have a golden opportunity to stand out. “The time has never been better to post, get reach, build a brand, and beat your competitors to the punch,” McKenna emphasizes. “You can be seen by massive audiences with very little competition.”

Despite the clear benefits, many executives are either not on LinkedIn or are not using it optimally.

For those absent from the platform, McKenna likens LinkedIn to a “24/7 networking event that’s free.” She points out that executives are missing out on engaging with their buyers, their influencers, and key decision-makers.

Read the full article here and check out how we can help you build your brand on LinkedIn!