Sam Featured In CEO Weekly

Read full article here.

 

In a landscape teeming with competition and market saturation, McKenna’s approach stands as a paragon of distinction. “Taking the approach of reaching out in a high-quality way aligned with our trademarked Show Me You Know Me method and then focusing on how to solve the buyers’ challenge rather than selling your product will mean you inevitably sell to them and in a faster way, to boot,” she elucidates, shedding light on her methodology for forging meaningful client connections.

She recently broke even more records during an Apollo.io course she presented on crafting the perfect cold email. The course reached tens of thousands of viewers in just hours, highlighting the power of her SMYKM method, which emphasizes the importance of understanding and connecting with prospects on a personal level.

McKenna is also a torchbearer for inclusive leadership. She has cultivated an empowering work environment at the helm of an all-women team, with many members of her team being military spouses and expats, as well, in which diversity is not only embraced but celebrated. “We are super selective when we hire for key roles in our company – you need to have the same heart, values, and character that we do so that we can maintain the integrity of the culture we’ve built here,” she explains, highlighting her commitment to fostering a culture of excellence and camaraderie.

 

We’re thrilled to see Sam’s illustrious career highlighted in CEO Weekly! Read the full article to learn how she became the record-breaking sales leader that she is today and why she’s heralded for more than just her sales skills, but her energy, humor, and inclusive leadership.