What’s the number one challenge most marketing departments face, particularly in the B2B world? More. MQLs.
No surprise of course, but what IS shocking is that many teams overlook one of the best branding and conversion strategies available: LinkedIn.
If you oversee marketing, comms, or PR, building LinkedIn brands for your executives should be part of the overall strategy for three super specific reasons:
- Your competition is either on LinkedIn, and you need to catch up, or they aren’t, and you have a significant competitive advantage.
- Your executives’ not only have a chance to show up in a modern way, but all the content they write will drive brand awareness, inspire those below them to write, and give your global sales teams fantastic nurture content to send to clients (thereby increasing the chances those clients follow your execs for more content – hello flywheel effect!)
- You’re meeting your buyers where they are: over 50% of the 900M members on LinkedIn show up at least once a week for 5 minutes. They’re there to read and learn – if you’re not giving them something to engage with, your competition very likely is and/or you’re missing a massive branding opportunity.
Sam’s built an entire company around her ability to write strategic daily content that gets directly into the eyes of buyers, their networks, and their networks’ networks.
In one month alone, Sam reached almost a million people, and while the size of her following helps, your execs have stature they can bring to the table and easily achieve similar or better results. A weighty title alone produces good engagement sooner than those without it.
If you hit even a meager 1% of her impressions, that’s 8,000 people who read the content, saw your exec’s name, and thought about your company.
Double that for two executives! Triple it for…well, you get the idea.
What would 16,000 impressions mean for the brand awareness and thought leadership of your org? More website traffic, new contacts, lead generation, and market exposure.
If you’re on board but thinking, “Sure, where do we get the budget,” we have an easy answer. Review your ad spend, SEO spend, tradeshow spend, etc and now review the ROI from those.
Carve out 10% of that budget and gamble on a new strategy that many are already using the #samsales team for. What an exceptionally modern way for your executives to show up to what is effectively a 24/7 networking event, and create exponential brand awareness for your organization.
If you want in, we’ve got you, give us a shout – will will manage every aspect of your brand presence from content to posting to the administration and lead routing from your accounts
If you want in but can’t afford us, our LinkedIn Influencer Playbook will teach you everything you need to know to get started and gain a loyal following.