#samsales Cold Email Template

We’ve reviewed hundreds of cadences for our clients and one thing is clear: not a single one was in good shape when we found it. There. We said it.

Our trademarked methodology of “Show Me You Know Me®” earns 13x the reply rates compared to the industry average. (You read that right.) Why? Because it stands out from the sea of sameness in your buyers’ inboxes AND authentically connects with them throughout the body of the email.

  • Nail your subject line – if you tank this, crafting the perfect email body is pointless! If you haven’t mastered the #samsales pillar of “Show Me You Know Me”, where have you been?! Psst…you can catch up here.
  • Create a hook – this is your chance to be an authentic human. Do you have a connection with your prospect? How can you stand out from the bajillion other sales emails?
  • Anticipate the objection – but don’t stop there! Respond to the objection within your email before the prospect can dismiss you.
  • PLEASE! Do not send a calendar link in the initial email. We beg you.

Want our framework for the perfect cold email? We’re giving you a sneak peek!

How to write the perfect sales email.

How to write a perfect sales email.

How to write a perfect sales email.

 

“I was a bit skeptical of the #samsales Cold Outreach Template, but after using the template with SMYKM in the SUB and body, I’ve set up 3 meetings. 100% meeting booked rate – I’m a believer!!”

Laura Ruffino | Account Manager

 

Want to take your sales emails to the next level? Check out these resources:

✏ Our ultimate Sequence Playbook details how to create the perfect sales email – including how to determine your SMYKM points, how to find your value prop, and how to handle objections. BONUS? We’ve outlined how your entire sequence should flow (LinkedIn touch included)!

✏ Ready to get your whole team aligned on sales messaging? Our experts deliver dynamic workshops and hands-on training for teams of any size. We’ll equip your writers with the SMYKM framework, refine your messaging line by line, and transform your content into emails that earn higher opens, stronger replies, and more meetings. Contact us!