Sales Training + Workshops

Executives tell us the same thing: standing out in today’s market gets tougher and tougher.

We respectfully disagree.

The reason it’s tough to stand out in today’s market is because every company is doing the same (old) thing.

What modern organizations need to do is focus on four basic foundations for starters: prospecting, writing emails that cut through the noise in an executive’s inbox, writing sequences that convert to meetings, and ensuring your discovery calls get to buyer pain and not just features and benefits.

Enter the #samsales team to impact every motion mentioned above and so much more.

Follow our standard learning path:

Prospecting Playbook – A LinkedIn Sales Navigator Masterclass

This 45 page playbook breaks down the easiest plays to get meetings all using the powerful data of LI Sales Navigator (LISN).

Answer two simple questions:

• Is it a standard process on your sales team to look at the networks of your executives and who they know in your territories?
• Do you spend countless dollars on LISN while knowing your reps aren’t using it anywhere near its full potential?

If you said no and yes, respectively, then this playbook will not only light a path to dozens of plays and email scripts your teams can do individually and as a team, but also instantly increase your usage of LISN by teaching them not only how to use it, but how to use it to sell.

Available for individual purchase or as a corporate license.

Show Me You Know Me® Masterclass

Quickly becoming nomenclature across modern sales organizations, our proven methodology is what we base our entire sales operations on.

In this series, covering over 16 hours of training and workshopping, BDRs, AEs and leaders will learn the fundamentals of modern cold outreach which will not only impact their first email but every single interaction they have with buyers thereafter.

This approach counters the mass email/spam efforts that today’s buyers are numb to, favoring quality over quantity. This will teach reps how to stand out in a crowded executive inbox to not only get their email opened in less time and to get a reply, but will also result in nearly immediate positive results.

Click here to learn more about this methodology, to read one of our case studies, or to read about the jaw dropping success our clients have had. We’ll prove to your team that it is both quick and easy (and well worth their time) to stand out from the sales crowd + improve their response rates.

Part 1 – Show Me You Know Me® (SMYKM)

Part 2 – A SMYKM Pitch

Part 3 – Nurture

Part 4 – Objections

Part 5 – Referrals

Part 6 – Top Hacks + Q&A

For more details on this 16+ hour training course, click here!

Train The Writer

Raise your hand if you bought licenses to a sales engagement tool and…

• Have no idea how to write the content, who should write it, and if you’re even doing it correctly?
• Allowed every rep to write their own content, having not measurable way to see what works?
• Have created thousands of cadences that now really need to be burned down and recreated?

Welcome to the club – you’re just like every buyer we’ve talked to about this.

These challenges are precisely why we created a line of business that teaches the core competency we have around cadence-writing including:

• Who should write the content
• How to structure the entire cadence including timings of emails, social touches, and cold calls
• Our methodology around the “so what?” of your offerings as they apply to one or dozens of buyer personas and verticals
• Redlines of the content you create to reinforce trainings and ensure you’ve nailed the process

This course is available in three different options to meet your organization’s needs. If your open rates are high, positive reply rates are low, and unsubscribe hits are high, let’s talk!

Pair this with our incredible Show Me You Know Me® coursework above and watch your reps not only set fire to their results but adopt these platforms and content like never before.

Social Selling Masterclass

This multi-hour live coursework teaches the logic and world-class sales plays that have made our CEO a 13-time sales record breaker, all while maintaining a focus on a manners-first, buyer-first approach.

You’ll learn the keys of perfecting each person’s profile, how to grow your network authentically, and how to comment and connect in a way that follows the Show Me You Know Me® methodology.

Further, your teams will walk away learning exactly how to create their own posts, what algorithm pitfalls to avoid, and how to engage with their buyers in intelligent ways.

You’ll build a cohesive brand across your teams while understanding how to convert outreach on LinkedIn into meetings with some of your most senior stakeholders.

Pair this with our licenses to our Prospecting Playbook to get a masterclass in modern prospecting and how to teach your reps not just how to use LinkedIn Sales Navigator, but how to use it sell, just like our CEO taught teams at LinkedIn to do during her time in leadership there.

Part 1 – Your Profile

Part 2 – Your Network

Part 3 – Posting + Commenting

Part 4 – Review Hours (2)

Click here to visit our solutions page dedicated to LinkedIn training.

The Perfect Discovery Call

Organizations primarily have two challenges when it comes to discovery calls:

• Reps aren’t prepared for calls, they lead with narrow question asking, and quickly focus on features and benefits when instead they need to show the clients they know them, and they need to open their calls with questions that lead to uncovering business challenges and allow the reps to ask open-ended questions that monetize pain and create urgency
• Leaders have not been trained on how to effectively coach their reps on calls, making it one of the most needed coaching actions that fall by the wayside.

This Perfect Discovery Call series will teach a master framework on how to run a perfect call, focusing on active listening, open-ended questions, storytelling, and multithreading, while workshopping call recordings on an ongoing basis while simultaneously training leaders on how to be effective coaches.

Don’t know if you have an issue? Ask yourself these two critical questions:

• Are our conversion rates from call one (with an AE, not an SDR) to call two less than 70%?
• Do we have an issue where pipeline continuously gets to 50% and stagnates?

If yes to either, we can help.

Part 1 – The Perfect Discovery Call Training

Part 2 – Review of Pre-Workshop Discovery Calls

Part 3 – Post-Workshop Discovery Call Breakdown

Train The Trainer

Learn how to train your teams the #samsales way. We will show you what to look for when reviewing your reps’ emails, discovery calls, objections, etc.

This course will give your enablement and marketing teams the keys to answer the question, “How do we create sequences that are modern, timed correctly, and convert to higher opens, higher replies, and lower unsubscribe rates?”. From a team that eats and sleeps data and logic on semantics and why most sales content fails (read: because it reads like a marketing email), you’ll be equipped to refine every sequence in your engagement tool and whittle hundreds down to a few dozen that make impact.

#samshorts

Round out your #samsales training with our #samshorts videos + tutorials!

À la Carte Options:

Top #samsales Hacks

One of our most-booked trainings!

Choose from more than 40 hacks that are proven to set your sales on fire! This workshop is also available as Top #samsales BDR Hacks! This session is perfect for a one-time training or virtual sales kickoff!

Examples: Active Listening, The Urgent Bird Gets The Worm, The Question Behind The Question, The Delayed Thank You, Multi-Threading + more!

Cold Calling Workshop

Like in cold outreach, in order for cold calls to be successful, they need a little warming up. Product knowledge is important but isn’t enough to take the chill off.

In this four-part workshop, your team will learn our SMYKM® techniques for making “warmer” calls that convert. We will practice those skills together in mock calls and review real calls post-workshop.

Prep + Review

Part 1 – The Anatomy of a Perfect Cold Call

Part 2 – Objection Handling

Part 3 – Live Call Reviews

Part 4 – Team Mock Cold Calls

Post Workshop – 1:1 reviews of cold calls

Ask #samsales Anything!

This workshop is just as it sounds! Book yourself or your team a session to “Ask #samsales Anything!” You can come with ANY questions you want our advice on – sales, leadership, tough conversations, SMYKM, LinkedIn, or anything your team needs!

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