The Perfect Cold Email Series

The SMYKM Method

The Perfect Cold Email Series

11 hours of team instruction and workshopping, plus 7 hours of frontline leadership Train-the-Trainer and implementation check-ins.

11
hours of team instruction and workshopping
7
hours of leadership Train-the-Trainer and check-ins
4
phases, from pre-work to one-month follow-up
Objectives

Cold email fails for one of two reasons. This course fixes both.

It sounds like everyone else’s, or it gets sent in such high volume that it quietly destroys your reputation in the inbox. Either way, your emails never get opened and the content never gets read.

Built on our CEO Sam McKenna’s trademarked Show Me You Know Me® methodology, sellers learn to cut through the sea of sameness with research-driven, hyper-personalized outreach that high-value prospects can’t help but engage with.

What it covers

Before a single word is written, your team learns where to find the details that matter about your buyers and how to connect them authentically to catch your buyer’s attention. We then work through every critical element of the perfect cold email, line by line, through instruction and live workshopping.

Who it is for

BDRs, AEs and leaders together. Leaders go first and go deeper, so they are equipped to facilitate and support their teams through implementation rather than learning alongside them. This approach counters the mass email and spam efforts that today’s buyers are numb to, favoring quality over quantity.

Course rundown

01

Phase 1: Pre-Work

Groups start with Mapping Buyer Personas and the Value Proposition, up to 7 hours. #samsales works directly with leadership and the marketing team to identify the value proposition and pre-fill the required elements needed to complete the next phase of the course.

02

Phase 2: The Email Opening

Leadership sessions · 3 hours
Group leaders go deep on the elements of personalization before their teams do, so they are fully equipped to facilitate and support their teams through implementation.
Full team instruction · 4 hours
Leaders are joined by their direct reports as we work through the Show Me You Know Me® methodology, pre-email research, and how to integrate personalization, including pre-email research and prospecting, the subject line, the opening sentence, and how to connect the dots on personalization. These sessions include hands-on workshopping.
Additional open support · 2 hours
Attendance is determined by leadership based on who needs additional support after the first block of instruction.
03

Phase 3: The Value Proposition

Leadership mastery pre-session · 2 hours
Leadership attends a mastery session with #samsales to prepare them to facilitate the value prop portion of the course with their teams.
Full team instruction · 4 hours
The full team works through the challenge, value prop, forthcoming objection, and close, building on the foundation established in the pre-work sessions. These sessions include hands-on workshopping.
Additional open support · 1 hour
Attendance is determined by leadership based on who needs additional support after the value prop instruction block.
04

Phase 4: Implementation + Follow-Up

Two-week follow-up with leadership · 1 hour
A check-in with leadership to assess early implementation, surface questions, and identify anyone who needs additional support.
One-month follow-up with leadership · 1 hour
A final check-in to evaluate progress, confirm mastery, and determine readiness for optional add-on courses.
Client result

“SMYKM has reshaped our outreach-and-messaging approach to both show our expertise and to have the prospects discover why they need it, want it, can’t live without it. The result, after only a few months, has been record-breaking, multi-year deals and a trajectory to have the best year in company history!”

Jason Lisi | Partner, LISI

We’ll prove to your team that it is both quick and easy, and well worth their time, to stand out from the sales crowd and improve their response rates.

Ready to fix your cold email?

Contact us to get your team tee’d up for this training.

Contact us

Are you ready to increase your sales?