Using LinkedIn’s Sales Navigator to Scale Business Development

This was the mostly highly attended breakout session of the conference.

Busy and overtaxed marketers and business developers need to use all technologies at their disposal to leverage human effort to win business — and encourage and train lawyers to do so independently. With respect to LinkedIn, this means going beyond the basics. This session will provide case studies on how to leverage LinkedIn’s Navigator platform in firms of various sizes and practice areas. Learn how to transform even your most hesitant of lawyers into bona fide business development machines.

Topics:

• The impact that leveraging the full power of a firm’s updated and real-time network can have on revenue
• How three firms have adopted the platform, implemented it globally and achieved lawyer buy-in and usage
• The ROI for each firm since inception
• The impact on all firms, from solo marketers supporting a few dozen lawyers to firms with global presence in dozens of offices, as well as niche practices focused on subjects, industries or geographies

While this recording is no longer available, please contact us to hear more about how Sam McKenna can educate your lawyers on LinkedIn!