Leveraging Current Systems to Set Your MQLs on Fire



After 3 years of building a collaborative-based learning resource, community & all-in-one platform for 120+ B2B revenue organizations in Chicago… Sales Assembly has gone national! To celebrate, we’re kicking off the summer with our #ScaleSmarter Virtual Roadshow – a series of events featuring our industry’s foremost thought leaders, plus rockstar panels of the top sales & revenue executives throughout 7 amazing tech ecosystems.

The #ScaleSmarter Virtual Roadshow isn’t about fluff, over-discussed best practices, or dated frameworks. This series is focused exclusively on bringing you the tactical strategies and learnings that all B2B tech companies can/should implement right now – Q2 2020 – to be positioned for significant, strategic, and smarter scale in the months & years to come.



For our New York City event, our featured thought leader is Samantha McKenna, Founder of #samsales and former Enterprise Sales Leader at LinkedIn, and she will be leading a discussion titled: “Leveraging Current Systems to Set Your MQLs on Fire,” followed by live Q&A.

When companies are concerned about their pipeline, sometimes they get creative…too creative…while ignoring strategies and channels that are already sitting there, just waiting to be deployed. In this talk, Sam will dive into tactical processes that any scaling B2B tech company can implement in order to create a fresh funnel of MQLs (with very little spend, effort or re-imagination). The focus will be on tangible best practices and the use of technologies & information you already have in your stack & at your disposal, and how both your sales and marketing teams can implement a cohesive strategy that will drive scalable pipeline for the revenue organization.


Following Samantha will be our panel discussion where we’ll dive into the most relevant strategies, philosophies, tools and tips as it pertains to scaling smart in 2020 and beyond. Our expert panel is made up of software leaders & revenue execs who are doing big things here in the New York City tech ecosystem:

  • Vikas Bhambri, Senior Vice President of Global Sales & Customer Experience, Kustomer
  • Taryn Rosada, Head of Go-to-Market Learning, Enablement & Operations, Yotpo
  • Rob Dandorph, Vice President of Global Revenue Operations, Behavox
  • Moderated by Matt Green, Chief Revenue Officer, Sales Assembly

Who is this event designed for? Sales, Marketing, Enablement, RevOps & CS Leaders from High-Growth B2B Tech companies. Company Execs, VCs and top Individual Contributors will also find great value in the program & content.