Law firms are constantly striving to differentiate themselves from their competitors. In-house business development professionals are tasked with helping their lawyers to create bespoke outreach that sets them apart and creates a compelling reason for prospects to find a way to work with them. If they coach thoughtfully, they can tee up their lawyers to stand out from the crowd and develop client relationships and, ultimately, client loyalty. In this interview, Sam teams up with Legal Marketing Association (LMA) to discuss why showing clients that we understand their business is key to delivering an exceptional client experience that sets firms apart.
