Geoff Hakel: “The impact we have on people is what ultimately drives me.”

The Show Me You Know Me Show | Season: 2 | Episode: 3


The Show Me You Know Me® Show · Season Two

Newspaper ad sales, building a nearly half-billion-dollar business, and leading with Show Me You Know Me® with Geoff Hakel


The Show Me You Know Me® Show episode graphic featuring Geoff Hakel

In this episode of The Show Me You Know Me® Show, host Sam McKenna interviews Geoff Hakel, Executive Vice President at TransUnion and leader of the US Financial Services and Consumer Indirect Sales teams.

This was a fun episode for Sam as she and Geoff have worked together for a few years now. You’ll hear about Geoff’s start in newspaper ad sales that eventually led to health insurance, joining TransUnion in its early days, and then starting the healthcare business at TransUnion, which they eventually sold for nearly half a billion dollars.

Beyond his incredible business accolades, you really get to see Geoff’s heart and “why” in this episode. From coaching youth sports to his open-calendar policy, he proves that you can make time for what you’re passionate about, even with his level of success.

This episode is packed with leadership insights, including:

  • Making smart career pivots without losing your core strengths
  • Building and scaling a new line of business inside a larger organization
  • Leading with access, trust, and clear priorities, even at an executive level

Tune in for a candid look at the choices, relationships, and leadership philosophies behind Geoff’s career.

Samantha McKenna headshot

Samantha McKenna

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Geoff Hakel headshot

Geoff Hakel

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