Jacqueline Woods: CMO of a billion-dollar org demonstrates how opportunity can come from unlikely sources

In this episode of The Show Me You Know Me® Show, host Sam McKenna interviews Jacqueline Woods, CMO of Teradata, whose resume includes leadership roles at NielsenIQ, IBM, General Electric, and Oracle.  

Sam chats with Jacqueline about the opportunity that jumpstarted her career, her passion for brands that connect with customers, and why she thinks personalization has become overkill.

A few of our favorite topics from the episode include:
  • Why companies perform better with diverse representation
  • Personalization as a buzzword vs. authentically caring about the customer
  • The AI tactic to give you a leg up on your competitors

We hope you enjoy the episode! Be sure to follow our show page on your streaming platform of choice, and turn on your notifications so that you never miss an episode drop.