Join 4,500+ subscribers using our #samshorts + Playbooks to boost sales performance and drive consistent pipeline.
Discovery Call
Stop showing up to sell and start showing up to solve. This playbook gives you our step-by-step system for running high-impact discovery calls that build buyer trust, unlock long monologues, surface real business pain, and earn multithreaded next steps.
Best Fit For: SDR/BDRs, AEs, sales and enablement leaders, and anyone leading discovery calls. Includes a pre-call research checklist, opening script and transition phrases, a discovery call flow outline, evaluation criteria, coaching guidance, and optimization tactics with Salesloft.
Prospecting
Perfect your outbound motion with tips on targeting, setting up searches, team exercises, email examples, and quota nerdery. Learn how to prospect smarter, not harder, and increase conversion rates.
Best Fit For: Anyone involved in prospecting or enablement leaders. The step-by-step outline is perfect for those who need a guidebook or are at a loss as where to find more pipeline. – 46 pages
Sequence Writing
A deep dive into how to structure high-performing outbound sequences. Covers step-by-step touchpoints, message timing, and how to balance value, personalization, and persistence across a sequence.
Best Fit For: SDRs, AEs, Enablement Leaders, or anyone writing sales messaging for themselves or their team. – 47 pages
The Ultimate LinkedIn Branding
Become a trusted thought leader in your industry and turn that credibility into business impact. Learn how to write compelling posts, grow your audience, and monetize your LinkedIn presence.
Best Fit For: Sales leaders, AEs, marketers writing for execs, or anyone growing a strong personal brand. – 36 pages
Show Me You Know Me®
Master our trademarked methodology — the process of building trust and connection by showing your prospect you’ve taken the extra time to understand them. Includes real examples, good vs. bad messaging, and how to apply SMYKM across channels.
Best Fit For: Any seller or leader looking to differentiate in email, discovery calls, and social touches. – 102 pages
‘Prospecting Accelerator’
The Prospecting Accelerator teaches you two proven, hyper-targeted LinkedIn strategies designed to cut through the noise and land conversations with senior-level prospects. Built for efficiency, this guide helps you spend less time chasing and more time closing.
Note: LinkedIn Sales Navigator required for full implementation.
Best Fit For: Anyone involved in prospecting who wants to land new accounts and social sell with precision. – 27 pages
Modern LinkedIn Profile
This playbook walks you through each section of your LinkedIn profile—headline, summary, experience, banner image—and shows you how to build instant credibility. Includes examples from Sam and other top reps.
Best Fit For: Any seller, leader, or executive looking to create a buyer-facing profile that builds trust. – 22 pages
LinkedIn Ads Guide
Thought Leader Ads are changing the game when it comes to building your brand on LinkedIn – giving you unmatched targeting and direct access to B2B audiences.Get our 13-page guide to turn high-performing organic posts into TLAs!
Best Fit For: Sales teams, marketers, and executives who want to amplify thought leadership on LinkedIn, build trust with target accounts, and turn organic engagement into measurable pipeline. – 13 pages
#samshorts Video Series
Short on time? #samshorts are bite-sized, high-impact video lessons covering the most important plays in modern selling. Each video delivers one actionable takeaway you can use right away.
Best Fit For: Busy sellers, leaders, and enablement teams looking for fast, practical advice that actually works. – Various options