Consulting + Advising

Meet Your Coach
Sam McKenna
Founder + CEO, #samsales

Sam has spent 20 years in Enterprise sales breaking over 13 sales records, and she did it by leading with a manners-first, buyers-first approach that shuns the status quo of the profession. She was recruited to lead at LinkedIn, is a LinkedIn brand ambassador and one of a small group of LinkedIn Sales [In]siders, and was named a LinkedIn Top Voice in 2024. Nearly 150,000 people follow her there for sales, leadership and entrepreneurial advice they can use the same day.

Since founding #samsales in 2019, she has built an all-women global team that has served over 300 clients and raised over $150K for charity. She speaks globally for brands and business schools including Harvard, Kellogg and Kelley, and she coaches exactly the way she sold.

20
Years in sales
13+
Records broken
150K+
LinkedIn followers
300+
Clients served
Sales, Marketing + Executive Coaching

Sessions tagged 1:1 are built for one-on-one environments. Every other session works just as well one-on-one or with a full team.

1:1 Coaching
Sales Best Practices Coaching

A deep dive into an individual’s business and sales habits, covering every aspect of the sales cycle.

1:1 Coaching
Sales Coaching

The full life cycle of sales: prospecting, messaging, effective nurturing, discovery calls, demos, and the art of mapping your ICP and territory.

1:1 Coaching
Executive Coaching

Working side by side with new and tenured leaders, including analysis of the current state of an employee and goal-setting execution.

Marketing

Messaging, the Navigator demand gen process, webinar expertise, and event tactics that actually fill the room.

Messaging Workshop

A review of your outbound sales messaging for net new or expansion business, so you can craft better campaigns that drive results.

Top Ten #samsales Hacks

Smart sales tips your team has never heard before, plus exactly how to deploy them effectively.

Anatomy of the Deal

Learn how to go from new account to closed deal, the #samsales way.

Anatomy of Social Selling

Modern sales practices, broken down into the steps your team can run the same week they learn them.

Full Life Cycle of Recruiting

Job requisition, sourcing, interviewing, recommendation, and comp plan design.

LinkedIn Coaching
LinkedIn Profile

  Creating a profile that effectively represents your organization’s brand

  Building your connections

  How to connect but not sell immediately

  Understanding recommendations, honors, awards and publications

  Methodology for building your recommendations

LinkedIn Content Strategy

  How, when and what to post

  Engaging with LinkedIn content

  When to use company and individual tagging

  #samsales LinkedIn content hacks

  The LinkedIn algorithm, with secrets from inside the walls of LinkedIn

LinkedIn Sales Navigator

  TeamLink Extend, who knows who and why it matters

  Building saved searches and leveraging them for sales

  Search and connections hacks

  List building

  News feed and alerts

  A dedicated track for marketers on using Navigator for demand generation

Branding + Modern Selling

Personal Branding. How to create your own personal brand inside your company and on LinkedIn.

Executive Branding on LinkedIn. Connecting to clients and promoting thought leadership.

Modern Digital Selling. A deep dive into the tangible processes sales reps at any level can use to attract the attention of prospects, use data and intelligence to stay top of mind, and ultimately speed up the cycle of every deal.

Ready to build the session your team needs?

Every engagement is tailored, whether that is one leader, one team, or your entire go-to-market org.

Get in Touch