The #samsales Writing Workshop is back, bring your worst-performing email.
Show Me You Know Me is the methodology Sam McKenna created and trademarked, and it drives 7x the responses of standard outreach. In this interactive session, Sam breaks down exactly what SMYKM looks like in practice, then we open the floor and rewrite real emails together: cold outbound, referral follow-ups, the “just following up” SOS, objection handling, whatever’s been sitting unsent in your drafts folder.
The response lift teams see once they put Show Me You Know Me into practice.
Sellers who have come through a #samsales writing workshop so far.
Bring a template or a stuck thread and we’ll rework it together on the call.
The problem is rarely the writing
Most sellers can write a clean sentence. What trips them up is relevance: emails that sound templated, personalization that misses the mark, an ask that lands before any trust is built. This workshop works backward from that. We’ll dig into what actually earns a reply, what builds credibility in the first two lines, and how to make an email feel like it was written for one person instead of a list.
What we’ll cover
Open a cold email so it actually gets read
Build a structure where the first line earns the second, and the whole email reads like it was written on purpose.
Turn a warm referral into a real next step
Write follow-up outreach that lives up to the introduction instead of squandering it.
Handle objections without losing the deal
Language that keeps an objection-heavy email focused on the buyer’s problem, not a defensive scramble.
Make Show Me You Know Me sound like you
Personalize in a way that proves real research, not a line that just proves you found their LinkedIn.
Re-open a thread that’s gone cold
Follow-up language that reads as genuinely useful, not as a nudge for a reply.
Get your own templates rewritten live
Bring what’s not working and we’ll rebuild it together on the call, in real time.
Not another webinar full of slides
Sam leads this one live, and it is a working session, not a theory-only deck. After she breaks down Show Me You Know Me, we turn to the emails sellers are actually sending this week and rework them in real time.
What to bring
A template you’re not happy with. A thread that stalled out. An email that’s getting opens but no replies. Show up with something real and we’ll work through it live.
Who this is for
SDRs, AEs, front-line managers, and revenue leaders whose outreach could be pulling more weight. If open rates are inconsistent, replies feel unpredictable, or pipeline has slowed, you’ll walk away with changes you can make the same day.
Grab your seat
Join us October 16, 2026 at 12:00 PM ET for the #samsales Writing Workshop and leave with outreach that reads like it was written by a person, for a person.